Web Push Advertising - China | Statista Market Forecast

Ad spending in the Web Push Advertising market in China is forecasted to reach US$575.20m in 2024.
The market is expected to experience an annual growth rate (CAGR 2024-2030) of 6.73%, leading to a projected market volume of US$850.20m by 2030.
When compared globally, the United States will generate the highest ad spending (US$1.21bn in 2024).
The projected average ad spending per internet user in the Web Push Advertising market in China is US$0.47 in 2024.
China's rapidly growing digital landscape is fueling a surge in Web Push Advertising, making it a key strategy for brands targeting the tech-savvy Chinese market.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in China is experiencing significant growth and development, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in China are shifting towards digital advertising, with consumers increasingly relying on mobile devices and the internet for information and entertainment. This has created a demand for more targeted and personalized advertising, which web push advertising can offer. Additionally, Chinese consumers are becoming more receptive to advertising messages, as long as they are relevant and engaging. Trends in the market indicate that web push advertising is becoming more popular among advertisers in China. This is due to its effectiveness in reaching a large audience quickly and cost-effectively. Web push notifications can be sent directly to users' devices, allowing advertisers to reach them even when they are not actively using a website or app. This has proven to be an effective way to increase brand awareness and drive customer engagement. Local special circumstances in China also contribute to the growth of the web push advertising market. The country has a large and rapidly growing internet user base, with millions of people accessing the internet through their mobile devices. This presents a huge opportunity for advertisers to reach a wide audience through web push notifications. Additionally, Chinese consumers are increasingly comfortable with sharing their personal information online, which allows advertisers to deliver more targeted and personalized advertising messages. Underlying macroeconomic factors in China, such as the growth of the digital economy and increasing disposable incomes, further support the development of the web push advertising market. As more people in China gain access to the internet and become active online consumers, advertisers are looking for new and innovative ways to reach and engage them. Web push advertising offers a unique and effective solution to this challenge. In conclusion, the Web Push Advertising market in China is experiencing growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Advertisers in China are increasingly turning to web push advertising to reach and engage their target audience, taking advantage of the country's large and rapidly growing internet user base. As the digital economy continues to expand and more people gain access to the internet, the web push advertising market in China is expected to continue its upward trajectory.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.