Telemarketing - United States | Statista Market Forecast

Ad spending in the Telemarketing market in the United States is forecasted to reach US$4.62bn in 2024.
The sector is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 0.82%, leading to an estimated market volume of US$4.85bn by 2030.
When compared globally, the United States is expected to generate the highest ad spending ( US$4.62bn in 2024).
The projected average ad spending per capita in the Telemarketing market is set to be US$13.50 in 2024.
In the United States, telemarketing in the advertising market is increasingly leveraging personalized data analytics to target specific consumer segments effectively.

Definition:

Telemarketing refers to a type of advertising which allows for promoting products and services and conveying advertising messages through direct communication with potential customers via telephone calls. This market covers various ad spending associated with telemarketing.

Additional information:

Telemarketing comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for telemarketing advertisements
Software fees for creating and distributing telemarketing advertisements
Cellular fees

Service agencies
Consultant fees
Production costs
Design services

The Telemarketing Advertising market in United States has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the increasing preference of customers for personalized and targeted advertising. Telemarketing allows companies to directly reach out to potential customers, providing them with tailored offers and promotions. This personalized approach has proven to be highly effective in capturing the attention of consumers and driving sales.

Trends in the market: Another trend in the Telemarketing Advertising market in United States is the use of advanced technology and data analytics. Companies are leveraging big data and artificial intelligence to analyze customer behavior and preferences, allowing them to create more targeted and effective telemarketing campaigns. This technology-driven approach has helped companies improve their conversion rates and ROI in telemarketing.

Local special circumstances: The United States has a large and diverse consumer market, which presents both opportunities and challenges for telemarketing advertisers. On one hand, the vast population provides a large customer base to target. On the other hand, the diverse cultural and linguistic backgrounds of consumers require advertisers to tailor their campaigns accordingly. Companies need to ensure that their telemarketing efforts are culturally sensitive and resonate with the target audience.

Underlying macroeconomic factors: The strong and stable economy of the United States has also contributed to the growth of the Telemarketing Advertising market. With a high level of disposable income and consumer spending, there is a greater potential for companies to generate sales through telemarketing. Additionally, the low unemployment rate and favorable business environment have created a conducive environment for companies to invest in telemarketing and expand their customer base. In conclusion, the Telemarketing Advertising market in United States is experiencing growth due to customer preferences for personalized advertising, the use of advanced technology and data analytics, the diverse consumer market, and the strong macroeconomic factors. With these factors in play, it is expected that the market will continue to expand in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.