Telemarketing - GCC

GCC

Highlights

Ad spending in the Telemarketing market in GCC is forecasted to reach US$86.36m in 2024.
The ad spending is anticipated to exhibit an annual growth rate (CAGR 2024-2030) of 0.41%, leading to a projected market volume of US$88.51m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$4.62bn in 2024).
The average ad spending per capita in the Telemarketing market is projected to be US$1.43 in 2024.
In the GCC, the Telemarketing segment of the Advertising market is seeing a shift towards personalized campaigns to target high-net-worth individuals effectively.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Telemarketing Advertising market in GCC has been experiencing significant growth in recent years. This can be attributed to several factors, including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the GCC region have shifted towards more personalized and targeted advertising. Consumers are increasingly looking for products and services that cater to their specific needs and interests. Telemarketing advertising allows companies to reach out to potential customers directly, providing them with personalized offers and promotions. This approach resonates well with consumers in the GCC, who value personalized experiences and are more likely to respond positively to targeted advertising. Trends in the Telemarketing Advertising market in the GCC are also driving its development. One such trend is the increasing use of mobile devices. The GCC region has one of the highest smartphone penetration rates in the world, with a large percentage of the population relying on their mobile devices for communication and internet access. This presents a significant opportunity for telemarketing advertising, as companies can reach consumers directly through phone calls, SMS messages, and mobile applications. Another trend in the market is the growing adoption of data analytics and artificial intelligence (AI). Companies are leveraging these technologies to analyze customer data and identify patterns and trends. This allows them to create more targeted and effective telemarketing campaigns. By using AI algorithms, companies can predict customer behavior and preferences, enabling them to tailor their advertising messages accordingly. Local special circumstances in the GCC region also contribute to the development of the Telemarketing Advertising market. The region has a large expatriate population, with people from different countries and cultures residing and working in the GCC. This diversity presents a unique challenge for marketers, as they need to understand and cater to the preferences of different customer segments. Telemarketing advertising provides a flexible and scalable solution, allowing companies to reach out to diverse audiences and tailor their messages accordingly. Underlying macroeconomic factors also play a role in the development of the Telemarketing Advertising market in the GCC. The region has been witnessing steady economic growth, driven by factors such as infrastructure development, diversification of industries, and government initiatives. This economic growth has led to an increase in consumer spending and a growing middle class, creating a larger market for telemarketing advertising. In conclusion, the Telemarketing Advertising market in the GCC is developing due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Companies are leveraging personalized and targeted advertising, mobile devices, data analytics, and AI to reach out to consumers in the region. The diverse population and steady economic growth in the GCC further contribute to the growth of the market.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.