SMS Advertising - Japan

Japan

Highlights

Ad spending in the SMS Advertising market in Japan is forecasted to reach US$42.97m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of -0.49%, leading to a projected market volume of US$41.71m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$310.40m in 2024).
The average ad spending per capita in the SMS Advertising market in Japan is projected to be US$0.35 in 2024.
Japan's SMS Advertising market is flourishing as businesses leverage the nation's high mobile penetration rate and tech-savvy consumer base for targeted marketing campaigns.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The SMS Advertising market in Japan has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Japanese consumers have shown a preference for mobile communication and digital advertising. With the widespread use of smartphones and the increasing popularity of messaging apps, SMS Advertising has become an effective and convenient way for businesses to reach their target audience. Additionally, Japanese consumers are known for their high engagement with mobile devices, making SMS Advertising an attractive option for marketers.

Trends in the market: One of the key trends in the SMS Advertising market in Japan is the shift towards personalized and targeted messaging. As consumers become more selective about the content they engage with, businesses are finding it necessary to tailor their SMS advertisements to individual preferences. This trend is driven by advancements in data analytics and segmentation techniques, allowing businesses to deliver more relevant and engaging messages to their customers. Another trend in the market is the integration of SMS Advertising with other marketing channels. Businesses are increasingly using SMS as part of their multi-channel marketing strategies, combining it with email marketing, social media advertising, and other digital platforms. This integration allows for a more cohesive and coordinated approach to reaching customers, maximizing the impact of SMS Advertising campaigns.

Local special circumstances: Japan has a unique cultural and business environment that influences the SMS Advertising market. Japanese consumers value privacy and are generally more cautious about sharing personal information. This has led to stricter regulations and guidelines regarding SMS Advertising, with businesses required to obtain explicit consent from individuals before sending promotional messages. However, once consent is obtained, Japanese consumers are generally receptive to SMS Advertising and view it as a convenient way to stay informed about promotions and discounts.

Underlying macroeconomic factors: The growth of the SMS Advertising market in Japan is also influenced by underlying macroeconomic factors. Japan has a highly developed and technologically advanced economy, with a high level of smartphone penetration. This provides a solid foundation for the growth of SMS Advertising, as businesses can easily reach a large and engaged audience. Additionally, Japan has a large population of tech-savvy consumers who are early adopters of new technologies, further driving the demand for SMS Advertising. In conclusion, the SMS Advertising market in Japan is experiencing growth due to changing customer preferences, such as the preference for mobile communication and digital advertising. The market is also influenced by local special circumstances, such as the importance of privacy and the need for businesses to obtain consent before sending promotional messages. Furthermore, underlying macroeconomic factors, such as a highly developed economy and a large population of tech-savvy consumers, contribute to the growth of the market. As businesses continue to adapt to these trends and leverage the opportunities presented by SMS Advertising, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.