SMS Advertising - GCC | Statista Market Forecast

Ad spending in the SMS Advertising market in GCC is forecasted to reach US$5.49m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 1.74%, leading to an estimated market volume of US$6.08m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$310.40m in 2024).
The projected average ad spending per capita in the SMS Advertising market is US$0.09 in 2024.
In the GCC, SMS Advertising is gaining popularity due to its high engagement rates and cost-effectiveness in reaching the tech-savvy population.

Definition:

SMS Advertising spending refers to the advertising budget that advertisers allocate to their SMS (Short Message Service) advertisements. This type of spending encompasses the budget designated to create and deliver promotional messages through text messages sent to targeted recipients’ mobile phones.

Additional information:

SMS Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for SMS advertisements
Software fees for creating and sending SMS advertisements

Service agencies
Consultant fees
Production costs
Design services

The SMS Advertising market in GCC has been experiencing significant growth in recent years, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the GCC region have shifted towards mobile devices as the primary means of communication. With high smartphone penetration rates and a young population that is increasingly tech-savvy, consumers in the GCC are more likely to engage with brands through SMS advertising. This preference for mobile communication has created a fertile ground for the growth of SMS advertising in the region. Trends in the market indicate that SMS advertising is becoming an integral part of marketing strategies in the GCC. Companies are recognizing the effectiveness of SMS in reaching a wide audience and delivering targeted messages. The ability to personalize SMS campaigns and track their effectiveness has made SMS advertising a popular choice for businesses in the region. Additionally, the rise of mobile payment solutions and the integration of SMS advertising into loyalty programs have further fueled the growth of the market. Local special circumstances in the GCC, such as the high disposable income of the population and the prevalence of online shopping, have contributed to the growth of SMS advertising. Consumers in the region are more likely to make purchases through their mobile devices, making SMS advertising an effective way for businesses to reach their target audience. Furthermore, the GCC region has a large expatriate population, and SMS advertising provides a cost-effective and efficient way for businesses to communicate with this diverse customer base. Underlying macroeconomic factors have also played a role in the development of the SMS advertising market in the GCC. The region has experienced strong economic growth in recent years, leading to increased consumer spending and business investment. This favorable economic environment has created opportunities for businesses to expand their marketing efforts, including SMS advertising. In conclusion, the SMS Advertising market in GCC is experiencing significant growth due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The shift towards mobile communication, the effectiveness of SMS advertising, local consumer behavior, and the favorable economic environment have all contributed to the development of the market. As businesses continue to recognize the value of SMS advertising in reaching their target audience, the market is expected to continue its growth trajectory in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.