SMS Advertising - Finland

Finland

Highlights

Ad spending in the SMS Advertising market in Finland is forecasted to reach US$1.36m in 2024.
The projected annual growth rate (CAGR 2024-2030) is expected to be 0.02%, leading to a market volume of US$1.36m by 2030.
When compared globally, the United States will dominate in ad spending, reaching US$310.40m in 2024.
The average ad spending per capita in the SMS Advertising market in Finland is projected to be US$0.24 in 2024.
Finland's SMS advertising market is thriving due to the high mobile phone penetration rate and the effectiveness of targeted messaging strategies.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The SMS Advertising market in Finland has been experiencing significant growth in recent years.

Customer preferences: Customers in Finland have shown a strong preference for SMS advertising as a means of communication. This can be attributed to several factors. Firstly, SMS messages are widely accessible, as almost everyone in Finland owns a mobile phone. Secondly, SMS advertising is seen as a non-intrusive form of marketing, as customers have the option to opt-in or opt-out of receiving messages. Lastly, SMS messages are often perceived as more personal and direct compared to other forms of advertising, which resonates well with Finnish consumers.

Trends in the market: One of the key trends in the SMS Advertising market in Finland is the increasing use of targeted and personalized messages. Companies are leveraging customer data to send tailored messages that are relevant to individual recipients. This approach not only increases the effectiveness of the advertising campaign but also enhances the customer experience. Another trend is the integration of SMS advertising with other marketing channels, such as social media and email. By combining different channels, companies are able to reach a wider audience and create a cohesive marketing strategy.

Local special circumstances: Finland has a highly connected population, with a high percentage of mobile phone users. This makes SMS advertising an effective tool for reaching a large number of people. Additionally, Finland has a strong culture of trust and transparency, which is reflected in the opt-in nature of SMS advertising. Customers appreciate having control over the messages they receive and are more likely to engage with brands that respect their preferences.

Underlying macroeconomic factors: The growth of the SMS Advertising market in Finland can also be attributed to favorable macroeconomic factors. Finland has a stable economy with a high standard of living, which translates into higher disposable incomes for consumers. This provides companies with the opportunity to invest in marketing and advertising initiatives, including SMS campaigns. Furthermore, Finland has a highly developed telecommunications infrastructure, which enables the seamless delivery of SMS messages to customers across the country. In conclusion, the SMS Advertising market in Finland is experiencing growth due to customer preferences for non-intrusive and personalized communication, as well as the integration of SMS advertising with other marketing channels. The local special circumstances, such as a highly connected population and a culture of trust, further contribute to the success of SMS advertising in Finland. Additionally, favorable macroeconomic factors, including a stable economy and a developed telecommunications infrastructure, support the growth of the market.

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.