E-mail Advertising - Netherlands

Netherlands

Highlights

Ad spending in the E-mail Advertising market in the Netherlands is forecasted to reach US$107.70m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 2.88%, leading to a projected market volume of US$127.70m by 2030.
When compared globally, the United States is expected to lead in ad spending with US$3.40bn in 2024.
The average ad spending per internet user in the E-mail Advertising market is projected to be US$6.91 in 2024.
The Netherlands showcases a growing preference for personalized e-mail advertising campaigns, leveraging data-driven strategies for impactful audience engagement.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Email advertising in the Netherlands is experiencing a significant growth due to several factors. Customer preferences are shifting towards digital channels, and businesses are recognizing the effectiveness and cost-efficiency of email advertising. Additionally, local special circumstances, such as high internet penetration and a tech-savvy population, contribute to the development of the email advertising market in the Netherlands.

Customer preferences: Customers in the Netherlands are increasingly relying on digital channels for communication and information. With the rise of smartphones and the internet, email has become a primary mode of communication for individuals and businesses alike. This shift in customer preferences towards digital communication has created a favorable environment for email advertising. Businesses can reach a wide audience through email campaigns, and customers appreciate the convenience and personalization that email advertising offers.

Trends in the market: One of the key trends in the email advertising market in the Netherlands is the adoption of automation and personalization. Businesses are leveraging technology to automate their email campaigns, allowing them to send targeted and personalized messages to their customers. This trend is driven by the desire to provide a more tailored and relevant experience to customers, resulting in higher engagement and conversion rates. Additionally, businesses are increasingly using data analytics to track the performance of their email campaigns and make data-driven decisions to optimize their marketing strategies. Another trend in the market is the integration of email advertising with other digital marketing channels. Businesses are recognizing the importance of a cohesive and integrated marketing strategy, and email advertising plays a crucial role in this. By integrating email campaigns with social media, search engine marketing, and other digital channels, businesses can create a seamless and consistent brand experience for their customers.

Local special circumstances: The Netherlands has a high internet penetration rate, with a large percentage of the population having access to the internet. This high internet penetration provides a vast audience for email advertising campaigns. Additionally, the Dutch population is known for being tech-savvy, with a high level of digital literacy. This makes them more receptive to email advertising and increases the effectiveness of email campaigns in the Netherlands.

Underlying macroeconomic factors: The strong economy of the Netherlands is also contributing to the growth of the email advertising market. A stable and prosperous economy means that businesses have the financial resources to invest in marketing activities, including email advertising. Furthermore, the Netherlands is known for its robust e-commerce industry, with a significant portion of the population engaging in online shopping. This creates opportunities for businesses to leverage email advertising to promote their products and services and drive online sales. In conclusion, the email advertising market in the Netherlands is developing due to evolving customer preferences, the adoption of automation and personalization, integration with other digital marketing channels, local special circumstances such as high internet penetration and a tech-savvy population, and the underlying macroeconomic factors of a strong economy and a thriving e-commerce industry. Businesses in the Netherlands are recognizing the value of email advertising and leveraging it to effectively reach and engage their target audience.

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.