E-mail Advertising - GCC

GCC

Highlights

Ad spending in the E-mail Advertising market in GCC is forecasted to reach US$95.52m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 3.63%, leading to a projected market volume of US$118.30m by 2030.
When compared globally, the United States is expected to generate the most ad spending (US$3.40bn in 2024).
The average ad spending per internet user in the E-mail Advertising market is projected to be US$1.99 in 2024.
In the GCC, E-mail Advertising is rapidly growing as companies leverage digital platforms to target affluent consumers in the region.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Email Advertising market in GCC has been experiencing significant growth in recent years.

Customer preferences: Customers in GCC countries have shown a strong preference for email advertising as a means of receiving promotional messages and staying updated on new products and services. The convenience of email allows customers to access promotional offers and discounts at their own convenience, without the need to visit physical stores or browse through multiple websites. Additionally, email advertising allows for personalized and targeted marketing, which is highly valued by customers in the GCC region.

Trends in the market: One of the key trends in the Email Advertising market in GCC is the increasing use of mobile devices for accessing emails. With the growing popularity of smartphones and tablets, customers in GCC countries are increasingly using these devices to check their emails. This trend has led to a shift in email advertising strategies, with marketers focusing on creating mobile-friendly email campaigns that are optimized for smaller screens and touch navigation. Another trend in the Email Advertising market in GCC is the adoption of automation and AI technologies. Marketers in GCC countries are leveraging automation tools to streamline their email marketing campaigns and improve efficiency. These tools allow for the automation of various tasks such as email scheduling, list segmentation, and personalized content creation. Additionally, AI technologies are being used to analyze customer data and behavior, enabling marketers to deliver more targeted and relevant email content.

Local special circumstances: The Email Advertising market in GCC is influenced by several local special circumstances. One such circumstance is the high internet penetration rate in GCC countries. With a large percentage of the population having access to the internet, email advertising has become an effective way for businesses to reach a wide audience. Another local special circumstance is the cultural diversity in GCC countries. Each country in the region has its own unique culture and traditions, which can impact the effectiveness of email advertising campaigns. Marketers need to be aware of cultural sensitivities and tailor their email content accordingly to ensure it resonates with the target audience.

Underlying macroeconomic factors: The growth of the Email Advertising market in GCC can be attributed to several underlying macroeconomic factors. The GCC region has experienced rapid economic growth in recent years, resulting in an increase in disposable income and consumer spending. This has created a favorable environment for businesses to invest in email advertising and reach out to potential customers. Furthermore, the young and tech-savvy population in GCC countries has contributed to the growth of the Email Advertising market. This demographic is highly active online and relies on digital channels for information and entertainment. Email advertising provides businesses with a direct and effective way to engage with this target audience. In conclusion, the Email Advertising market in GCC is witnessing significant growth due to customer preferences for email as a marketing channel, the adoption of mobile devices and automation technologies, local special circumstances such as high internet penetration and cultural diversity, and underlying macroeconomic factors such as economic growth and a young population.

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.