Digital Classifieds - United Arab Emirates

United Arab Emirates

Highlights

Ad spending in the Digital Classifieds market in the United Arab Emirates is forecasted to reach US$84.05m in 2024.
The annual growth rate (CAGR 2024-2030) is expected to be 0.58%, leading to a projected market volume of US$87.04m by 2030.
When compared globally, the majority of ad spending is anticipated to originate from China (US$7.66bn in 2024).
The average ad spending per internet user in the General classifieds market is estimated to be US$2.65 in 2024.
By 2030, 51% of the total ad spending in the Digital Classifieds market will come from mobile.
The United Arab Emirates' digital classifieds in the advertising market are witnessing a surge in online listings, reflecting the country's growing digital economy.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Classifieds market in United Arab Emirates is experiencing significant growth and development.

Customer preferences: In the United Arab Emirates, customers have shown a strong preference for online platforms when it comes to buying and selling goods and services. This shift in preference can be attributed to the convenience and efficiency that digital classifieds offer. Customers can easily browse through a wide range of products and services, compare prices, and make transactions from the comfort of their own homes. Additionally, the ability to reach a larger audience through online platforms has also attracted sellers to utilize digital classifieds.

Trends in the market: One of the key trends in the Digital Classifieds market in United Arab Emirates is the increasing popularity of mobile apps. With the widespread use of smartphones, customers are increasingly turning to mobile apps for their buying and selling needs. These apps provide a seamless and user-friendly experience, allowing customers to easily navigate through listings, communicate with sellers, and make transactions. As a result, many businesses are now developing mobile apps to cater to this growing demand. Another trend in the market is the rise of niche classified platforms. While there are several general classified platforms available, customers in United Arab Emirates are showing a preference for platforms that cater to specific industries or interests. These niche platforms provide a more targeted and specialized experience, allowing customers to find exactly what they are looking for. This trend is driven by the desire for personalized and tailored experiences in the digital space.

Local special circumstances: The United Arab Emirates has a diverse population with a high expatriate presence. This diversity has contributed to the growth of the Digital Classifieds market as people from different backgrounds and nationalities seek to buy and sell goods and services. The multicultural nature of the country has also led to the emergence of platforms that cater specifically to different language preferences and cultural nuances.

Underlying macroeconomic factors: The United Arab Emirates has a strong and growing economy, which has contributed to the development of the Digital Classifieds market. As the country continues to attract foreign investment and diversify its economy, there is an increasing demand for online platforms that facilitate business transactions. Additionally, the high internet penetration rate in the United Arab Emirates has also played a significant role in the growth of the Digital Classifieds market, as more people have access to online platforms and are comfortable conducting transactions digitally. In conclusion, the Digital Classifieds market in United Arab Emirates is experiencing growth and development due to customer preferences for online platforms, the rise of mobile apps, the emergence of niche platforms, the multicultural nature of the country, and the underlying macroeconomic factors such as a strong economy and high internet penetration rate. This market is expected to continue to expand as more customers and businesses embrace the convenience and efficiency of digital classifieds.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.