Digital Classifieds - Finland

Finland

Highlights

Ad spending in the Digital Classifieds market in Finland is forecasted to reach US$57.45m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 0.30%, leading to a projected market volume of US$58.48m by 2030.
When compared globally, the majority of ad spending will be produced China (US$7.66bn in 2024).
The average ad spending per internet user in the General classifieds market is estimated to be US$3.33 in 2024.
Within the Digital Classifieds market in Finland, 38% of the total ad spending will come from mobile in 2030.
Finland's digital classifieds market is experiencing a surge in user engagement, with innovative platforms reshaping the advertising landscape.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Classifieds market in Finland has been experiencing significant growth in recent years. Customer preferences have shifted towards online platforms for buying and selling goods and services, leading to an increase in the popularity and usage of digital classifieds websites and apps. This trend can be attributed to several factors, including convenience, a wide range of options, and the ability to reach a larger audience.

Customer preferences: Customers in Finland are increasingly turning to digital classifieds platforms to buy and sell goods and services. The convenience of being able to browse and list items from the comfort of their own homes has made online classifieds a popular choice. Additionally, the wide range of options available on these platforms allows customers to find exactly what they are looking for, whether it be a used car, furniture, or even a new job. The ability to reach a larger audience through digital classifieds has also made it an attractive option for sellers, as they can easily connect with potential buyers from all over the country.

Trends in the market: One of the key trends in the Digital Classifieds market in Finland is the increasing popularity of specialized platforms. While general classifieds websites and apps continue to be widely used, there has been a rise in the number of platforms catering to specific niches. These specialized platforms focus on specific categories such as real estate, jobs, or cars, allowing users to find exactly what they are looking for more easily. This trend reflects the growing demand for more targeted and personalized online experiences. Another trend in the market is the integration of artificial intelligence and machine learning technologies. Digital classifieds platforms are leveraging these technologies to improve the user experience and provide more relevant search results. By analyzing user behavior and preferences, these platforms can offer personalized recommendations and suggestions, making it easier for customers to find what they are looking for. This trend is likely to continue as advancements in AI and machine learning continue to evolve.

Local special circumstances: Finland's high internet penetration rate and tech-savvy population have contributed to the growth of the Digital Classifieds market. With a high level of digital literacy and access to reliable internet connections, Finnish consumers are well-equipped to navigate and utilize online classifieds platforms. Additionally, the country's small population and relatively homogenous market make it easier for digital classifieds platforms to gain traction and establish a strong presence.

Underlying macroeconomic factors: The strong performance of the Finnish economy has also played a role in the development of the Digital Classifieds market. A stable economy and high disposable income levels have increased consumer spending power, leading to higher demand for goods and services. This has created a favorable environment for online classifieds platforms, as consumers are more willing to buy and sell items. In conclusion, the Digital Classifieds market in Finland is experiencing growth due to customer preferences for convenience, a wide range of options, and the ability to reach a larger audience. The market is also characterized by the trends of specialized platforms and the integration of AI and machine learning technologies. Finland's high internet penetration rate, tech-savvy population, and strong economy have contributed to the development of the market.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.