Digital Banner Advertising - GCC

GCC

Highlights

Ad spending in the Digital Banner Advertising market in GCC is forecasted to reach US$1.57bn in 2024.
The market is expected to experience an annual growth rate (CAGR 2024-2030) of 4.93%, leading to a projected market volume of US$2.09bn by 2030.
When compared globally, the United States will account for the highest ad spending (US$67.12bn in 2024).
The projected average ad spending per internet user in the Digital Banner Advertising market is US$32.64 in 2024.
By 2030, 55% of the total ad spending in the market will come from mobile.
In the GCC, Digital Banner Advertising is rapidly growing as companies shift towards digital platforms to reach the tech-savvy population.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Banner Advertising market in GCC is witnessing significant growth and development in recent years.

Customer preferences: Customers in the GCC region are increasingly turning to digital platforms for their advertising needs. The convenience and reach of digital banner advertising make it an attractive option for businesses looking to promote their products and services. Customers are also drawn to the ability to target specific demographics and track the performance of their campaigns in real-time. Additionally, the rise of social media and mobile usage in the region has further fueled the demand for digital banner advertising.

Trends in the market: One of the key trends in the GCC's Digital Banner Advertising market is the increasing adoption of programmatic advertising. Programmatic advertising allows businesses to automate the buying and selling of digital ad space, making the process more efficient and cost-effective. This trend is driven by the desire for greater transparency, targeting capabilities, and the ability to optimize campaigns in real-time. As a result, programmatic advertising is becoming the preferred choice for many businesses in the region. Another trend in the market is the growing popularity of video banner advertising. Video ads have proven to be more engaging and effective in capturing the attention of the audience. With the increasing availability of high-speed internet and the growing popularity of video streaming platforms, businesses are leveraging video banner ads to convey their message more effectively. This trend is expected to continue as more businesses recognize the value of video advertising in the digital space.

Local special circumstances: The GCC region has a large and diverse population, with a significant portion being expatriates. This diversity presents a unique challenge for advertisers, as they need to tailor their campaigns to cater to different cultures, languages, and preferences. Advertisers need to understand the local market dynamics and adapt their strategies accordingly to effectively reach their target audience. Furthermore, the GCC region is known for its high smartphone penetration rate. Mobile advertising, including digital banner ads, is gaining traction due to the widespread use of smartphones. Advertisers are increasingly focusing on creating mobile-friendly ads to capture the attention of the growing mobile audience in the region.

Underlying macroeconomic factors: The GCC region is experiencing rapid economic growth, driven by factors such as government investments, diversification efforts, and a young and affluent population. This economic growth has resulted in increased consumer spending power, which in turn fuels the demand for advertising services, including digital banner advertising. Additionally, the GCC countries are investing heavily in infrastructure development, tourism, and events such as the Dubai Expo 2020. These initiatives attract both local and international businesses, creating more opportunities for digital banner advertising. The increased business activity and competition in the region further contribute to the growth of the market. In conclusion, the Digital Banner Advertising market in GCC is witnessing significant growth and development due to customer preferences for digital platforms, the adoption of programmatic advertising, the popularity of video banner advertising, local special circumstances such as diverse population and high smartphone penetration, and underlying macroeconomic factors such as rapid economic growth and infrastructure development.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.