Cinema Advertising - Vietnam

Vietnam

Highlights

In Vietnam, ad spending in the Cinema Advertising market market is projected to reach US$3.87m in 2024.
The ad spending in this market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 7.18%, which will result in a projected market volume of US$5.48m by 2029.
While a projected market volume of US$952.00m in 2024 indicates that most revenue will be generated the United States, the Cinema Advertising market market in Vietnam is also poised for growth.
By 2029, the number of viewers in the Cinema Advertising market market in Vietnam is expected to amount to 6.3m users.
Additionally, the average ad spending per viewer in the Cinema Advertising market market in Vietnam is projected to reach US$0.71 in 2024.
Vietnam's cinema advertising market is experiencing a surge in popularity as brands increasingly leverage the immersive experience of film to engage younger audiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema Advertising market in Vietnam has been experiencing significant growth in recent years, driven by changing customer preferences and favorable market trends.

Customer preferences: Vietnamese customers have shown a growing interest in cinema advertising due to its unique and immersive nature. Compared to traditional forms of advertising, such as television or print, cinema advertising offers a captive audience in a distraction-free environment. This allows advertisers to engage with viewers on a deeper level and create a lasting impact. Additionally, the rise of digital cinema technology has enabled more dynamic and interactive advertising experiences, further enhancing customer engagement.

Trends in the market: One of the key trends in the Vietnamese cinema advertising market is the increasing number of cinema screens and multiplexes across the country. This expansion has been driven by the growing middle-class population and rising disposable incomes, which have led to an increase in cinema attendance. As a result, advertisers have recognized the potential of reaching a large and diverse audience through cinema advertising. Another trend in the market is the adoption of innovative advertising formats. Advertisers are increasingly leveraging technology to create interactive and immersive experiences for cinema-goers. This includes the use of 3D and virtual reality (VR) technologies to create captivating and memorable advertisements. Additionally, the integration of mobile devices with cinema advertising has enabled advertisers to extend their reach beyond the cinema hall and engage with viewers on multiple platforms.

Local special circumstances: Vietnam's cinema advertising market is also influenced by local special circumstances. The country has a young and tech-savvy population, which is highly receptive to new forms of advertising. This has created a favorable environment for the growth of cinema advertising, as advertisers can leverage digital technologies and social media platforms to connect with their target audience. Furthermore, the Vietnamese government has been supportive of the cinema industry, providing incentives and tax breaks to attract investment in cinema infrastructure. This has encouraged both local and international cinema chains to expand their presence in the country, leading to an increase in the number of cinema screens and the availability of advertising opportunities.

Underlying macroeconomic factors: The growth of the cinema advertising market in Vietnam is also influenced by underlying macroeconomic factors. The country has been experiencing steady economic growth, which has resulted in an expanding middle-class population with higher disposable incomes. This has translated into increased spending on entertainment and leisure activities, including cinema attendance. Additionally, Vietnam has a young and dynamic population, with a high proportion of millennials and Gen Z consumers. These demographic segments are known for their affinity towards digital media and are more likely to engage with cinema advertising. As a result, advertisers are targeting these segments through innovative and interactive advertising campaigns to maximize their reach and impact. In conclusion, the Cinema Advertising market in Vietnam is witnessing significant growth due to changing customer preferences, favorable market trends, local special circumstances, and underlying macroeconomic factors. Advertisers are capitalizing on the unique and immersive nature of cinema advertising to engage with viewers and create lasting brand impressions. With the continued expansion of the cinema industry and the adoption of innovative advertising formats, the future of cinema advertising in Vietnam looks promising.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.