Digital Audio Advertising - Finland

Ad spending in the Digital Audio Advertising market in Finland is forecasted to reach US$15.99m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 3.92%, leading to an estimated market volume of US$20.13m by 2030.
With a projected market volume of US$6.59bn in 2024, the majority of revenue will be generated in Finland.
In the Digital Audio Advertising market in Finland, the number of listeners is expected to reach 0.0users by 2030.
The average ad spending per user in the Digital Audio Advertising market in Finland is expected to be US$7.83 in 2024.
In the Digital Audio Advertising market in Finland, 61% of total ad spending will be attributed to mobile in 2030.
Finland's Digital Audio Advertising market is seeing a surge in programmatic buying, enhancing targeting capabilities and maximizing campaign efficiency.

Definition:
Digital Audio Advertising includes all ad revenue generated through pre- and in-stream audio ads that appear in music (music also includes all kinds of radio services) and podcast streaming services. Formats can be single spots, tandem spots, or popular special advertising formats such as presenting, on-air promotions, and infomercials, directly embedded in the audio file or dynamically inserted.

Structure:

Music streaming advertising is ad supported on music-streaming services
Podcast advertising is ad supported for ads placed within podcast channels

Additional information:
Digital Audio Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Audio Advertising include Amazon Music, Apple Music, YouTube Music, Tencent Music, and Spotify. For more information on the data displayed, use the info button right next to the boxes.

Digital Audio Advertising through pre- and in-Stream Audio Ads that appear in music and podcast streaming services

Banner or Video ads included only in the web player of the streaming service

The Digital Audio Advertising market in Finland has been experiencing significant growth in recent years.

Customer preferences: Customers in Finland are increasingly turning to digital audio platforms for their music and audio content consumption. With the rise of smartphones and the availability of high-speed internet, more and more people are streaming music and podcasts on platforms such as Spotify, Apple Music, and SoundCloud. This shift in customer behavior towards digital audio has created new opportunities for advertisers to reach their target audience through audio ads.

Trends in the market: One of the key trends in the Digital Audio Advertising market in Finland is the increasing popularity of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, making it more efficient and cost-effective. This trend is driven by the growing adoption of programmatic technology by both advertisers and publishers, as well as the availability of advanced targeting capabilities that enable advertisers to reach their desired audience with precision. Another trend in the market is the growing demand for personalized and interactive audio ads. Advertisers are leveraging the power of data to deliver personalized messages to their target audience, creating a more engaging and relevant advertising experience. Interactive audio ads, such as voice-activated ads, are also gaining traction, as they allow advertisers to interact with their audience in a more immersive way.

Local special circumstances: Finland has a highly digital-savvy population, with a high internet penetration rate and a strong culture of technology adoption. This makes it an attractive market for digital audio advertising, as advertisers can reach a large and engaged audience through digital channels. Additionally, Finland has a strong music and audio content industry, with many popular local artists and podcasts. This presents opportunities for advertisers to collaborate with local content creators and leverage their popularity to reach their target audience.

Underlying macroeconomic factors: The strong growth of the Digital Audio Advertising market in Finland can be attributed to several macroeconomic factors. Finland has a stable and prosperous economy, with high levels of disposable income and consumer spending. This provides a favorable environment for advertisers, as consumers have the means to purchase products and services advertised to them. Additionally, Finland has a well-developed digital infrastructure, with reliable internet connectivity and widespread smartphone usage. This enables advertisers to reach their target audience through digital audio platforms with ease. In conclusion, the Digital Audio Advertising market in Finland is experiencing significant growth, driven by customer preferences for digital audio platforms, the adoption of programmatic advertising, the demand for personalized and interactive ads, local special circumstances, and underlying macroeconomic factors. Advertisers in Finland have a unique opportunity to leverage these trends and factors to reach their target audience effectively and drive business growth.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital audio advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers pre- and in-stream audio ads and podcast streaming ads.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, media consumption, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Podcasts are still the cool kid in the media family. Even though podcast advertising revenues remain lower than that of established media such as pay TV or out-of-home, the industry is thriving and has successfully reached the threshold of two billion U.S. dollars in annual ad revenue in the United States. The U.S. is the country with the highest number of podcast listeners worldwide, with an estimated 76 million people or 23 percent of the population consuming that audio content on a regular basis.