Market Insights Consumer Beauty & Personal Care

Fragrances - United States

United States

The Fragrances market in 2024 is projected to generate a revenue of US$8.86bn.
This market is expected to experience an annual growth rate of 1.55% (CAGR 2024-2029).
When compared to other countries around Worldwide, in the United States leads the way in terms of revenue generation, with US$8.86bn in 2024.
In relation to the total population, per person revenues in the United States are estimated to be US$25.93 in 2024.
Additionally, by 2024, non-luxury goods will account for approximately 57% of total sales in the Fragrances market.
The United States fragrance market is experiencing a surge in demand for niche and artisanal fragrances.

Key regions: Malaysia, Worldwide, United Arab Emirates, United Kingdom, Indonesia

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Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.