Online Dating - Worldwide

  • Worldwide
  • Revenue in the Online Dating market is projected to reach US$3.17bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 2.14%, resulting in a projected market volume of US$3.45bn by 2029.
  • In the Online Dating market, the number of users is expected to amount to 462.5m users by 2029.
  • User penetration will be 5.2% in 2025 and is expected to hit 5.7% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$7.83.
  • In global comparison, most revenue will be generated in the United States (US$1,426.00m in 2025).
  • With a projected rate of 18.5%, the user penetration in the Online Dating market is highest in Belgium.
Market
Region
Region comparison
Currency

Revenue

Please wait

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Mar 2024

Source: Statista Market Insights

Please wait

Most recent update: Mar 2024

Source: Statista Market Insights

eCommerce

Access more Market Insights on ecommerce topics with our featured report

This report presents a comprehensive analysis and additional information on the Online Dating market, in a PDF format.
Dating Services: market data & analysis  - Background Dating Services: market data & analysis  - Cover

Analyst Opinion

The Matchmaking market Worldwide is experiencing significant growth and development.

Customer preferences:
Customers in the Matchmaking market are increasingly looking for personalized and efficient services that can help them find compatible partners. They are seeking platforms that offer advanced algorithms and data-driven matching techniques to ensure higher success rates. Additionally, customers are also demanding more diverse options, such as niche matchmaking services catering to specific interests or demographics.

Trends in the market:
One of the key trends in the Matchmaking market is the increasing use of technology and online platforms. With the rise of smartphones and internet connectivity, more people are turning to online matchmaking services to find their ideal partners. These platforms offer convenience, accessibility, and a wide range of options, making them attractive to customers. Another trend in the market is the growing popularity of international matchmaking. With globalization and increased travel opportunities, people are becoming more open to finding partners from different countries and cultures. International matchmaking services are catering to this demand by providing specialized services that facilitate cross-border relationships.

Local special circumstances:
In different countries and regions, there are unique factors that influence the development of the Matchmaking market. For example, in countries with traditional dating cultures, matchmaking services that blend online and offline interactions are gaining popularity. These services organize events and activities where potential partners can meet in person, creating a more personalized and culturally relevant experience. In more conservative societies, where arranged marriages are still prevalent, matchmaking services play a crucial role in bridging the gap between traditional customs and modern preferences. These services provide a platform for individuals to express their preferences while still respecting cultural norms and family expectations.

Underlying macroeconomic factors:
The development of the Matchmaking market in Worldwide is also influenced by macroeconomic factors. As economies grow and disposable incomes increase, more people are willing to invest in matchmaking services. The rising middle class in many countries is driving demand for premium matchmaking services that offer personalized and exclusive experiences. Additionally, changing demographics, such as an aging population or a higher proportion of single individuals, can create opportunities for the Matchmaking market. In countries with a large elderly population, matchmaking services that cater to seniors are gaining traction. Similarly, in regions with a high number of single professionals, matchmaking services that focus on career-oriented individuals are in demand. In conclusion, the Matchmaking market in Worldwide is experiencing growth and development due to changing customer preferences, technological advancements, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, matchmaking services will need to adapt to meet the diverse needs of customers and provide innovative solutions for finding compatible partners.

Users

Please wait

Most recent update: Mar 2024

Source: Statista Market Insights

Global Comparison

Please wait

Most recent update: Mar 2024

Source: Statista Market Insights

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.

Please wait

Source: Please wait

Explore more high-quality data on related topic

Discover additional markets

Explore new markets and gain valuable insights into various topics with our Market Insights search function.

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)