eCommerce - Worldwide

  • Worldwide
  • Revenue in the eCommerce Market is projected to reach US$4,791.00bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 7.83%, resulting in a projected market volume of US$6,478.00bn by 2029.
  • With a projected market volume of US$1,773.00bn in 2025, most revenue is generated in China.
  • In the eCommerce Market, the number of users is expected to amount to 3.6bn users by 2029.
  • User penetration will be 42.4% in 2025 and is expected to hit 49.1% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$1,728.00.

Key regions: United States, Asia, China, Japan, South Korea

Market
Region
Region comparison
Currency

Revenue

Please wait

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Oct 2024

Source: Statista Market Insights

Please wait

Notes: The growth rates shown are based on 2024. The growth rates of the drivers in the market driver chart are calculated using USD values. Using a different currency will not affect their growth rates; however, the data might change due to conversion rates.

Most recent update: May 2024

Source: Statista Market Insights

in trillion USD (US$)

Please wait

Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

Most recent update: May 2024

Please wait

Most recent update: Oct 2024

Source: Statista Market Insights

Please wait

Most recent update: Sep 2024

Source: Statista Market Insights

eCommerce

Access more Market Insights on ecommerce topics with our featured report

This report presents a comprehensive analysis and additional information on the eCommerce market, in a PDF format.
eCommerce: market data & analysis - Background eCommerce: market data & analysis - Cover

Key Players

in percent

2023
Please wait

Most recent update: Oct 2024

Source: Statista Market Insights

Sales Channels

Please wait

Most recent update: Oct 2024

Source: Statista Market Insights

Users

Please wait

Most recent update: Oct 2024

Source: Statista Market Insights

Global Comparison

Please wait

Most recent update: Oct 2024

Source: Statista Market Insights

ReCommerce

Please wait

Most recent update: Nov 2024

Source: Statista Market Insights

Please wait

Most recent update: Nov 2024

Source: Statista Market Insights

Please wait

Most recent update: Nov 2024

Source: Statista Market Insights

Social Commerce

Please wait

Most recent update: Nov 2024

Source: Statista Market Insights

Please wait

Most recent update: Nov 2024

Source: Statista Market Insights

Please wait

Most recent update: Nov 2024

Source: Statista Market Insights

Live Commerce

Please wait

Most recent update: Nov 2024

Source: Statista Market Insights

Please wait

Most recent update: Nov 2024

Source: Statista Market Insights

Please wait

Most recent update: Nov 2024

Source: Statista Market Insights

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Global Consumer Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.

Please wait

Source: Please wait

Discover additional markets

Explore new markets and gain valuable insights into various topics with our Market Insights search function.

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)