Market Insights Consumer Alcoholic Drinks

Spirits - Worldwide

Worldwide

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$415.5bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$133.5bn in 2024.
Revenue, combined amounts to US$549.0bn in 2024.
The revenue, at home is expected to grow annually by 2.32% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated in China (US$146,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$53.63 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 33.9bn L by 2024.
Volume, out-of-home is expected to amount to 2.7bn L in 2024.
Volume, combined is expected to amount to 36.6bn L in 2024.
The Spirits market is expected to show a volume growth, at home of -0.2% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 4.37L in 2024.

Key regions: United States, United Kingdom, Worldwide, United Kingdom, Australia

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Worldwide is experiencing significant growth and development, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in the Spirits market worldwide are increasingly seeking unique and premium products. They are looking for spirits that offer a distinctive taste, high quality, and a sense of craftsmanship. This has led to a rise in demand for craft spirits, artisanal products, and limited edition releases. Additionally, consumers are becoming more conscious about the ingredients used in spirits and are opting for organic and natural products. Health and wellness trends are also influencing customer preferences, with a growing demand for low-alcohol or alcohol-free alternatives.

Trends in the market: One of the key trends in the Spirits market worldwide is the rise of flavored spirits. Consumers are gravitating towards spirits with unique and innovative flavors, such as fruit-infused vodkas, spiced rums, and botanical gins. This trend is driven by the desire for new taste experiences and the increasing popularity of cocktails. Another trend is the growing interest in premium and luxury spirits. Consumers are willing to pay a premium for high-end spirits that offer a superior taste and a sense of exclusivity. Whiskey, in particular, is experiencing a surge in popularity, with a growing demand for aged and single malt varieties.

Local special circumstances: Different regions and countries have their own unique circumstances that influence the Spirits market. For example, in countries with a strong wine culture, such as France and Italy, there is a preference for spirits that complement the local cuisine and traditions. In countries with a long history of distilling, such as Scotland and Ireland, whiskey holds a special place in the market. In emerging markets, such as China and India, there is a growing middle class with increasing disposable income, leading to a rise in demand for premium spirits.

Underlying macroeconomic factors: The Spirits market in Worldwide is also influenced by underlying macroeconomic factors. Economic growth, rising disposable incomes, and changing lifestyles are driving the demand for spirits. As economies develop, consumers have more purchasing power and are able to afford higher-priced spirits. Additionally, globalization and international trade have made it easier for consumers to access a wide range of spirits from different regions and countries. This has led to a greater diversity of products in the market and increased competition among producers. In conclusion, the Spirits market in Worldwide is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customers are seeking unique and premium products, leading to a rise in demand for craft spirits and flavored spirits. Local circumstances and traditions also play a role in shaping the market, while macroeconomic factors such as economic growth and globalization contribute to the overall growth of the market.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.