Consumer Goods & FMCG

In 2023, the leading global FMCG brand was Pampers, with a brand value of about 13.77 billion U.S. dollars. L’Oréal and LEGO followed closely in second and third places, with brand values amounting to 13.64 billion and 13.07 billion U.S. dollars, respectively. Both Pampers and is owned by Procter & Gamble, who also own Gilette.

Procter & Gamble’s global brands Procter & Gamble, also known as P&G, is the largest consumer goods company in the world. Founded and headquartered in Cincinnati, Ohio in 1837, the company today operates in a wide range of segments in the FMCG industry, including personal health care, skincare, baby care and cleaning products, amongst others. P&G’s brand portfolio includes many world-renowned brands such as Pampers, Ariel, Tide, Tampax, Gilette, Crest, and Head & Shoulders. In 2023, Procter & Gamble’s net sales amounted to 82 billion U.S. dollars worldwide.

Colgate-Palmolive Among Procter & Gamble’s main competitors in the FMCG industry is Colgate-Palmolive, another American multinational consumer goods company that generated almost 19.5 billion U.S. dollars in global net sales in 2023. Colgate-Palmolive operates in two main segments: personal and home care, and pet nutrition. Some of its most notable brands include Colgate, Palmolive, Sanex, Speed Stick, and Ajax. Colgate-Palmolive was the third leading personal care brand worldwide, with a brand value exceeding 18.3 billion U.S. dollars in 2023.

The global market value of furniture was estimated to be 579 billion U.S. dollars in 2023, and was expected to increase every year to reach a forecasted value of approximately 873 billion U.S. dollars by 2030. 

Steelcase, a leading office furniture company, generated a revenue of 2.34 billion U.S. dollars in the United States alone in 2023. Ranked on a global scale, the revenue of the office furniture market is lead by the United States, amounting to 243.8 billion U.S. dollars. In 2022, the import of office equipment to the States was valued at 97 million U.S. dollars.

Ready-to-assemble (RTA) furniture became popular in the 1950s and introduced selling unassembled furniture in parts to customers who preferred to save money on their purchase and assemble the furniture themselves at home. Perhaps most famous for RTA furniture is the Swedish furniture giant IKEA, the largest furniture retailer in the world. In 2023, IKEA generated nearly 48 billion euros in global revenues and recorded more than 860 million visits to their stores worldwide. Europe is home to the largest number of IKEA stores, followed by North America and Asia.

The Coca-Cola Company’s net operating revenue and operating income have both fluctuated over the past decade. Revenue refers to a business’ total income through the sale of goods and services, whilst income refers to the revenue minus all business expenses. Net operating revenue figure hit a peak in 2012 of around 48.02 and operating income figure was highest in 2023 with 11.3 billion U.S. dollars.

When was the Coca-Cola Company founded? The Coca-Cola Company is a producer, retailer and marketer of non-alcoholic beverages and is well-known for its soft drink, Coca-Cola. The history of Coca-Cola began in 1886 when Atlanta pharmacist Dr. John S. Pemberton created a flavored syrup with a distinctive taste. The company went on to be founded in 1892 and comprises the corporate division, which is headquartered in Atlanta, GA. Over one third of the Coca-Cola Company’s revenue was produced in North America. Coca-Cola's sales volume growth, however, is most prominent in the Asia Pacific region.

Employment at the Coca-Cola Company As with both revenue and income, the number of Coca-Cola employees has risen and fallen in recent years. In 2022, about 82,500 people were employed by the company, whilst employment peaked in 2012 at over 150,000. In comparison, the number of PepsiCo employees, one of Coca-Cola’s biggest competitors in the soft drinks market which produces food and snack products along with soft drinks, reached around 315,000 in 2022.

The global healthy snacks market amounted to 85.6 billion U.S. dollars in 2021 and is expected to grow at a rate of 6.6 percent annually between 2022 and 2030. As such, the market should reach 152.3 billion U.S. dollars by 2030.
During the pandemic, snacks were one of the most dynamic categories in the consumer goods industry, and consumers generally expressed higher expectations regarding their foods' nutritional value during that time.

As of 2022, the leading celebrity makeup brand in the United States, United Kingdom, and France was Fenty by Rihanna, with a share of voice of almost 26 percent. Rare Beauty by Selena Gomez came in second, with around 20 percent of share of voice.

Celebrity beauty brands and social media The number of beauty brands belonging to celebrities has been notably increasing in the latest years. Younger generations are the ones who are more interested in purchasing beauty items created or endorsed by celebrities, and they are also generally more aware of their existence. Many celebrity beauty brands are in fact very popular on social media, and some of them are even launched by internet personalities. In 2022, Huda Beauty was the most popular celebrity beauty brand on Gen Z’s favorite social network, TikTok. Meanwhile, the brand’s number of Instagram followers amounted to approximately 51 million. In the same year, the most searched celebrity beauty brand by American consumers was Fenty Beauty.

The leading celebrity beauty brand Beauty products endorsed or created by celebrities have been on the market for a very long time, but Fenty Beauty by Rihanna was among the first products to innovate the industry, paving the way for all other lines and brands linked to celebrities. Fenty Beauty is not only one of the most talked about and searched celebrity beauty brands, it likewise became a leader in terms of revenue in 2021. In the United States, Fenty Beauty was also the most popular celebrity beauty brand that year, with approximately 14 percent of participants in a survey stating that they heard a lot about this brand.

The price of cigarettes is substantially different across Europe. As of 2022, the most expensive EU country in which to purchase cigarettes was Ireland, with a pack of 20 cigarettes retailing at 13.43 euros, followed by France at 10.19 euros. Cigarette prices in Europe are driven by the respective taxes imposed within each of the member states and consist of a specific duty per 1,000 cigarettes and an ad valorem rate on the recommended retail.

Tobacco taxes Variations in cigarette prices are often a result of the different tobacco taxes across European countries. For instance, in Finland where the price for a pack of cigarettes is relatively high, the tobacco tax makes up more than 70 percent of the price. When comparing cigarette prices to the share of individuals who currently smoke cigarettes, cigars, cigarillos, or a pipe in European countries, a general trend is observable. Many of those countries with relatively high cigarette prices have comparably lower shares of smokers. Nonetheless, many other factors can influence smoking behavior, besides prices. For example, many people in a variety of European countries have stated that they smoked more cigarettes due to the coronavirus outbreak.

Cigarette consumption in Germany In Germany, the most popular type of cigarettes in Germany are branded cigarettes, followed by fine-cut tobacco. The average price of cigarettes in Germany has continuously increased during the last half of a century. A particularly large increase was noticed between 2000 and 2005. The development of the average price of cigarettes and the tobacco tax in Germany are closely correlated. Pushing up the price of cigarettes has led to a decrease in the average consumption of (taxed) cigarettes in Germany. In 2000, an average of 382 million cigarettes were consumed per day. By contrast, an average of 197 million cigarettes were smoked per day in 2021.

As of 2023, the total domestic consumption volume of milk was over 207 million metric tons in India. This was an increase as compared to the previous year when the consumption volume was about 202 million metric tons.

As of 2022, 28 percent of cannabidiol (CBD) brands in the United States did not test their products for pesticide contamination. Only seven percent of brands tested all their products for contamination from pesticides, heavy metals, and microbes.

The revenue in the footwear market in the United States was forecast to continuously increase between 2024 and 2029 by in total 15.1 billion U.S. dollars (+15.89 percent). After the ninth consecutive increasing year, the revenue is estimated to reach 110.09 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the footwear market was continuously increasing over the past years.

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