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The marketing and advertising sectors have always been fueling one another. Market analyses reveal that the global advertising industry will grow 6.3 percent in 2023, showing resilience despite the current economic slowdown. As of 2023, companies spent nine percent of their revenue on marketing, returning to the pre-pandemic spending levels.
The marketing and advertising category offers data on the promotional activities employed by firms of various sizes, as well as non-governmental organizations. Within this sector, Statista provides information about the marketing operations of both the industry professionals as well as brands and companies. Additionally, data on advertising spending on a global, regional, and local scale is available. All of it is complemented with information on largest spenders and brand rankings.
Mon - Fri, 9am - 6pm (EST)
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Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)