The advertising and marketing industry is a dragon of many heads. The first is Procter & Gamble, the largest advertiser worldwide. Apple – the most valuable brand worldwide – can be considered another one. Yet another still could be the United States, as the most creative advertising market worldwide. However, as marketing and advertising are fast-paced industries, dependent on numerous external factors, the heads might roll at any time.
Leading advertisers worldwide in 2021, by ad spending (in billion U.S. dollars)
Further details: Visit original statistic Leading advertisers worldwide in 2021, by ad spending (in billion U.S. dollars)
Advertising spending can account for a large chunk of a company’s expenses and the largest advertisers often come from the final goods sector, marketing foods, drinks, or cosmetics to end consumers. The title of largest advertiser worldwide goes to Procter & Gamble – a global giant owning numerous personal care and household brands. If it were a country, it would be the fourteenth largest advertising market worldwide, outbidding such major players as Russia or Spain.
Largest display advertisers in the U.S.Most creative agency networks worldwide in 2023 (index score)
Further details: Visit original statistic Most creative agency networks worldwide in 2023 (index score)
Agencies can be ranked using many metrics – fee income, creativity, effectivity, or number of acquisitions, to name just a few. Creativity is arguably the metric that produces the most buzz. In 2023, the campaign 'HP Streetcode' for Hewlett Packard, developed by Edelman, was named the most creative campaign worldwide. In essence, it addressed the digital divide present in Indonesia through street art.
Most successful PR campaigns worldwideLeading brands worldwide in 2024, by brand value (in billion U.S. dollars)
Further details: Visit original statistic Leading brands worldwide in 2024, by brand value (in billion U.S. dollars)
Brands with high brand value enjoy high recognition, successfully marketing their products and building customer loyalty. They are leaders in their industries. On a global level, the omnipresent internet & tech brands, such as Apple, Google, and Microsoft have occupied top spots in brand value rankings for quite some time now. On a national level, the leaders vary: in the UK, it is Vodafone – a telco provider; in Brazil, it is Itaú – a banking brand; whereas in Japan, it is Toyota.
Brand ValueThe Brands and Leaders category showcases the best, largest, and most valuable in the advertising and marketing industry. From ad spending and ad revenue to rankings of largest advertisers and media holdings, data on all the important names in advertising can be found here. Additionally, this section offers creativity rankings of agencies, in-house marketers, and single campaigns for various marketing subsectors. Brand values and brand value rankings for multiple regions and industries complete the picture.
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