Health & Hygiene

Retail sales in the health and hygiene industry cover a wide range of products in a variety of stores, drugstores being the primary format. Typically, in a drugstore, consumers can find beauty care and cosmetics, skincare and haircare, oral and feminine hygiene products, as well as non-medication health products such as supplements, minerals, and vitamins. Some OTC drugs are also available in drugstores.
Additionally, perfumeries and opticians are part of the health and hygiene retail sector.

OTC drug retail sales in the United States
43.4 billion USD
Per capita sales in health and personal care stores in the United States
1,209 USD
Leading drugstores in the United States based on retail sales
Walgreens

Market size

Combining health and personal care

Revenue of the personal care market worldwide from 2019 to 2029 (in billion U.S. dollars)

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Health and hygiene retail is a broad concept that encompasses everything from drugstores and pharmacies to stores that specialize in the selling of health products like vitamins and supplements, as well as personal care, cosmetics, and beauty products. In the United States, the boundaries between the health care and personal care market are more blurred than they are in Europe, as retail chain stores such as Walgreens and Walmart also provide pharmacy services and fill prescriptions.

Health expenditures in the U.S.
Vitamins & Minerals: market data & analysis
Walmart

Market segments

Drugstores: a versatile format

Top U.S. pharmacies ranked by prescription drugs market share in 2023

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The market for health and hygiene product retail is reflected in the concept of drugstores. In Europe, drugstores are typically retail stores that sell personal care and hygiene products, beauty care and cosmetics, and in the case of some countries, OTC drugs and non-prescription health products like vitamins and supplements. Unlike their European counterparts, U.S. drugstores and chains like Walgreens and Walmart provide pharmacy services as well.

OTC sales volume in the United States 2017-2023
Pharmacy care in the UK
Cosmetics industry in the United States

Industry trends

Beauty and personal care products are on the rise

Monthly retail sales of health and personal care stores in the United States from January 2017 to March 2024 (in million U.S. dollars)

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The beauty industry keeps on experiencing incessant growth, as consumers worldwide keep on becoming more and more aware of the importance of self-care and try to preserve a youthful appearance. Cosmetics and personal care items are also among the most popular on social media. Skincare and hair care are some of the most profitable categories, registering noteworthy results. Vitamins and beauty supplements are also gaining prominence among consumers.

Cosmetics industry worldwide
Cosmetics industry in the U.S.
Hair care market in the U.S.

Industry leaders

No. 1 in pharmacy retail and drugstores: Walgreens-Boots Alliance

Leading drugstores in the United States in 2023, based on retail sales (in billion U.S. dollars)

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The global market for health and hygiene retail has Walgreens-Boots Alliance at its forefront. The American company operates in the wholesale of pharmaceuticals and pharmacy retail segments. It owns the drugstore chains Walgreens in the United States and Boots in the United Kingdom. In the U.S., there are 8,706 Walgreens stores spread across the country. In the United Kingdom, Boots retail and beauty care stores are available in 2,514 locations.

CVS Health
Rite Aid
Walgreens-Boots Alliance

State of the industry

  • Rite Aid
  • Feminine Hygiene: market data & analysis
  • Kimberly-Clark
  • OTC Pharmaceuticals: market data & analysis
  • Walgreens Boots Alliance
  • CVS Health
  • Cosmetics industry worldwide
  • Cosmetics industry in the U.S.
  • Hair care market in the U.S.
  • Bath and shower products market in the U.S.
  • Walmart

Industry definition

The health and hygiene segment comprises a variety of products that are primarily sold in drugstores and perfumeries. These products are beauty and personal care items such as fragrances, makeup, hair care and coloring products, sunscreen, toothpaste, bath products, and nail care. Health care products such as masks, sanitizers, supplements, vitamins, minerals, and OTC medication are also included.
Statista's content on health and hygiene retailers provides an overview of pharmacy, perfumery, and drugstore retail globally, as well as in the United States and Europe. Data on health and hygiene retail also includes product-specific macro-economic indicators such as retail sales, consumer price index and consumer expenditure of the key consumer goods items in this industry.

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