Household Appliances

From humble stovetops to futuristic smart fridges, the world of household appliances has transformed dramatically over the past century. Household appliances are a diverse market, covering everything from tiny coffee makers, fit only for an espresso, to enormous four-door refrigerators that can contain enough food to feed a village. Demand for household appliances has developed into a global industry worth several hundred billion U.S. dollars in sales every year. With increasing wealth, bigger living spaces, and access to electricity, home appliances are now affordable for a large share of the global population to assist in daily home and household tasks. Overall, the home and household appliances market is forecast to grow, profiting from the dynamically growing smart home market.

Market size

Home appliances market worth several hundred billion in sales

Revenue of home and household appliances worldwide from 2019 to 2029, by category (in trillion U.S. dollars)

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The household appliances industry generates several hundred billion U.S. dollars in sales every year across its two main categories – small and major appliances. In 2024, worldwide retail sales of major appliances exceeded 400 billion U.S. dollars, while small appliances’ sales reached 250 billion U.S. dollars. Most home appliance sales still happen offline, as e-commerce sales of major appliances make up a quarter of the market. This share is somewhat higher in the small appliances category.

Household appliances market
Home appliances in the United States
Home appliances in the Europe

Market segments

Major and small appliances as the industry's main segment

Retail unit volume of home and household appliances worldwide from 2019 to 2029, by category (in billion units)

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In the realm of home and household appliances, the global home appliances market is generally segmented into small and major appliances. The major appliances category usually includes large appliances such as laundry appliances, refrigeration units, air conditioners, as well as stoves and ovens. Meanwhile, the small appliances segment includes small appliances such as microwaves, kettles, coffee machines, and vacuum cleaners. Small appliances account for most home appliance units sold worldwide.

Small appliances ownership worldwide
Refrigerators
Washing machines

Industry trends

IoT brings smart to home and kitchens worldwide

Revenue of the smart home market worldwide from 2019 to 2028 (in million U.S. dollars)

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As homes are becoming more and more connected, smart homes in general and, more specifically, smart appliances have become a major driver of growth in the industry. The interconnected appliances market nearly doubled between 2020 and 2024 and is projected to grow further until 2028. This growth includes the increasing demand for smart kitchen appliances but goes beyond just traditional appliances. Sales of collaborative robots have also shown strong growth.

Smart home
Smart appliances ownership
Mobile cobot market size

Industry leaders

Home appliance giants thrive worldwide

Leading home appliances manufacturers worldwide in 2023, by revenue (in billion U.S. dollars)

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Further details: Visit original statistic Leading home appliances manufacturers worldwide in 2023, by revenue (in billion U.S. dollars)

The largest home and household appliance manufacturers globally are coming from China (Midea, Haier), South Korea (LG), and the United States (Whirlpool). While giants in China and other regions indeed cast long shadows, the global home appliances market boasts major players across every corner. European companies such as Electrolux, Groupe SEB, Miele, and Arcelik also wield significant influence and market shares.

Whirlpool
Haier Group
Electrolux

Unique aspect of the industry

Robots enter homes as demand for automated assistance soars

Mobile cobots market volume worldwide from 2021 to 2030 (in units)

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Another growing market in the world of household appliances is the one containing robots, cobots, and service robots for everyday needs. Robots of this sort have become increasingly sophisticated and as such demand has soared. Robots that help automate simple tasks such as vacuuming or mowing the lawn have been particularly successful. Other robots such as companion robots for children, and the potentially revolutionary assistant robots from Tesla and Figure AI, are also being advanced rapidly.

Mobile cobot market
AI-powered robotics market
Service robots worldwide

State of the industry

  • Cooking appliances and equipment
  • Home & household appliances
  • Household appliances in Europe
  • Major Appliances: market data & analysis
  • Small Appliances: market data & analysis
  • Smart Appliances: market data & analysis
  • Household Appliances: market data & analysis
  • Household appliances in Italy

Industry Definition

Home and household appliances are machines and devices that assist with various household functions and are mostly used in private households. They are often also referred to as domestic or electric appliances, or white goods, and split into two main categories: small and major appliances. Within this category, Statista provides information about the products, brands, and companies divided across the two main segments of home appliances.

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