Sports and fitness are not just vital for a nation's health, but also its economy. While professional sport makes substantial economic contributions through broadcasting, ticket sales and everything that comes with major public sporting events, amateur sports also play a key role, with the consumption of goods associated with sports - such as clothing, apparel, and equipment - representing a key industry in itself.
With the help of surveys and data from governing bodies, participation rates and membership numbers can be determined to get a picture of the individual sports profile of a country. As technology progresses, sports and fitness are affected by new markets, such as the digital health market, wearables such as smartwatches, and fitness apps.
Revenue of the fitness, health and gym club industry in the United States from 2010 to 2022, with a forecast for 2023 (in billion U.S. dollars)
The health and fitness club industry is highly lucrative, being worth over 30 billion U.S. dollars in the United States alone. In recent years, innovative technologies such as fitness trackers and fitness apps have also added new opportunities to this market.
It also represents a growing sector of employment, with the number of people employed in gyms and fitness clubs in the United States exceeding 900,000.
Most used eHealth tracker / smart watches by brand in the U.S. as of September 2024
Further details: Visit original statistic Most used eHealth tracker / smart watches by brand in the U.S. as of September 2024
The smartwatch boom shows no signs of slowing down, with global revenue forecast to exceed 60 billion U.S. dollars by 2027. Smartwatches can perform a number of useful functions, including monitoring heart rate and counting steps.
Fitness apps are also a growing market, with downloads remaining in the low millions. In 2022, health and fitness apps were used by more than a third of U.S. consumers.
Number of people playing outdoor soccer in the United States from 2011 to 2023 (in millions)
Further details: Visit original statistic Number of people playing outdoor soccer in the United States from 2011 to 2023 (in millions)
The popularity of any sport in a country can affect product sales as well as participation levels among the public. Globally, soccer, tennis, cricket, and basketball are among the most popular sports.
Running and jogging have also gained a lot of popularity in recent years. During the coronavirus (COVID-19) pandemic, it provided a way to keep fit and get some fresh air during periods of lockdown and gym closures.
Value of the leading 10 apparel brands worldwide in 2023 (in million U.S. dollars)
Further details: Visit original statistic Value of the leading 10 apparel brands worldwide in 2023 (in million U.S. dollars)
When it comes to brands, Nike leads the way, with its value coming in at over 30 billion U.S. dollars. The American sportswear giant was founded in 1964 and continues to generate billions in global revenue.
Meanwhile, sports teams and athletes also have considerable market values. The Dallas Cowboys are among the world's most valuable sports teams, with a brand value of around 6.5 billion U.S. dollars.
The sports and fitness industry covers trends and developments in different types of sports all around the world. This includes aspects such as sports participation, including which type of sport people take part in and how often and long they are active. The industry also covers trends in sports nutrition, and sports clothing and equipment. The fitness and health market, which has seen a steady rise in revenues and memberships in recent years, is also covered in the sports & fitness industry.
The industry also covers global sporting events such as the Olympic Games. Figures such as attendance, sponsorship values and broadcasting revenues provide insights for business opportunities and partnerships, as well as showing the popularity of sport across the world.
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