Statistics about Advertising & Marketing in United States
Statistics
- Pharma marketers seeing employers include POC in the C-suite in the U.S. 2022
- Average annual salary of marketers in the pharma sector in the U.S. from 2015 to 2022
- Average annual wage of marketers in the pharma sector in the U.S. in 2022, by gender
- Tech seen as important to martech stack in the U.S. 2021
- Self-identification among marketers in the pharma sector in the U.S. 2022
- Brands spontaneously most cited by consumers as purposeful in the U.S 2022, by issue
- Marketing budget for business sustainability efforts CMOs Canada & U.S. 2023
- Business results CMOs considered themselves mainly accountable for in the U.S. 2023
- Share of adults buying a product because of its logo in the U.S. 2023, by generation
- Percentage of PR using GenAI to craft press release content in the U.S. & Canada 2024
- Top press release-related challenges according to PRs in the U.S. and Canada 2024
- Favorability of spokespeople similar to consumers in the U.S. 2023, by generation
- Leading channels to contact businesses for consumers in U.S. and Australia 2021
- Favorability of spokespeople similar to consumers in the U.S. 2023, by ethnicity
- B2B CMOs' expected change in digital vs. traditional marketing spend in the U.S. 2024
- Online marketing & offline ad spend change according to CMOs in the U.S. 2012-2024
- Top skills Gen Z & millennial content marketers wanted to develop in the U.S. 2024
- Marketing spend as a share of companies' total budgets in the U.S. 2024, by industry
- Change in total and digital marketing spending in the U.S. 2024, by industry
- Share of company's revenue spent on marketing according to CMOs in the U.S. 2011-2024
- Share of B2B company's revenue spent on marketing in the U.S. 2024, by company type
- Favorite characteristics of logos among adults in the U.S. 2023
- Level of consideration for a product's logo when doing the groceries in the U.S. 2023
- Top channels for promoting press releases according to PRs in the U.S. & Canada 2024
- Level of consideration for a grocery product's logo in the U.S. 2023, by gender
- Level of consideration for a grocery product's logo in the U.S. 2023, by generation
- Share of adults who bought a product for it had an interesting logo in the U.S. 2023
- Share of adults buying a product because of its logo in the U.S. 2023, by gender
- Awareness of selected brands' logo and visual identity changes in the U.S. 2023
- Level of support to brands permanently changing logos among adults in the U.S. 2023
- Level of support to brands permanently changing logos in the U.S. 2023, by gender
- Level of support to brands permanently changing logos in the U.S. 2023, by generation
- How often brands should change their logos according to adults in the U.S. 2023
- Attitudes toward product placement among consumers in the U.S. 2024
- Willingness to boycott brands for being deemed "woke" among adults in the U.S. 2023
- Connotations of companies referred to as "woke" in the U.S. 2023, by generation
- Connotations of companies referred to as "woke" in the U.S. 2023, by gender
- Leading online messaging goals for B2B marketing professionals in the U.S. 2022
- Adults' favorability of brands hiring spokespeople similar to them in the U.S. 2023
- Favorability of brands hiring spokespeople with different body sizes in the U.S. 2023
- Share of CMOs' customers ranking CX as a priority for the next year in the U.S. 2023
- Companies' actions considered the most "woke" by adults in the U.S. 2023
- Share of CMOs' prioritizing customer trust for the next year in the U.S. 2024
- Marketing's primary responsibilities in companies according to CMOs in the U.S. 2024
- Share of CMOs' customers prioritizing a positive impact on the world in the U.S. 2024
- Most often measured marketing metrics according to CMOs in the U.S. 2023
- Data U.S. consumers were comfortable to let brands use for rewards experience 2022
- Top advantages of direct mail according to marketing strategists in the U.S. 2024
- Share of U.S. consumers interested in crypto and NFT in a loyalty program 2022
- Share of CEOs aware that CMOs had the C-suite's shortest tenure in the U.S. 2021-2023
- Change in 2025 budgets among B2B marketers in the U.S. 2024
- Top driving factors behind Gen Z purchasing decisions in the U.S. 2023
- Gen Z & Millennials driven by sustainability in purchasing decisions U.S. 2023
- Top PR firms with major operations in the U.S. 2023, by global net fees
- Consumers' preferred ways to engage with a brand’s loyalty program in the U.S. 2021
- Effectiveness of U.S. B2B marketing professionals messaging strategy 2022
- Outlook on AI usage among B2B marketers in the U.S. 2024
- Adults' favorability of brands hiring disabled spokespeople in the U.S. 2023
- Adults' favorability of brands hiring LGBTQ spokespeople in the U.S. 2023
- Adults' favorability of brands hiring LGBTQ spokespeople in the U.S. 2023, by gender
- Favorability of brands hiring LGBTQ spokespeople in the U.S. 2023, by age group
- Favorability of brands hiring LGBTQ spokespeople in the U.S. 2023, by ethnicity
- U.S. adults' favorability of brands hiring LGBTQ spokespeople 2023, by religion
- Adults thinking big brands were responsible for promoting diversity in the U.S. 2023
- View of brands as responsible for boosting diversity in the U.S. 2023, by generation
- View of brands as responsible for boosting diversity in the U.S. 2023, by ethnicity
- Adults' favorability of brands hiring transgender spokespeople in the U.S. 2023
- Adults' favorability of brands hiring nonbinary spokespeople in the U.S. 2023
- Adults' favorability of brands hiring Black spokespeople in the U.S. 2023
- Adults' favorability of brands hiring Hispanic spokespeople in the U.S. 2023
- Adults' favorability of brands hiring Asian spokespeople in the U.S. 2023
- Adults' favorability of brands hiring immigrant spokespeople in the U.S. 2023
- Top reasons for disliking direct mail ads by consumers in the U.S 2024
- Ways for U.S. B2B marketing professionals to engage leads online 2022
- Drivers of customer loyalty in the U.S. 2023, by household income
- Top ways for brands to be authentic in Pride Month for LGBTQ+ adults in the U.S. 2024
- Consumer opinion on brands tackling political issues in the U.S. 2023, by party id
- Leading KPIs to measure the success of LGBTQ+ inclusive marketing in the U.S. 2023
- E-commerce industry's organic vs. paid CPL in the U.S. between 2021 and 2024
- Fintech industry's organic vs. paid CPL in the U.S. between 2021 and 20224
- Software development sector's organic vs. paid CPL in the U.S. between 2021 and 2024
- Financial services industry's organic vs. paid CPL in the U.S. between 2021 and 2024
- Industry revenue of “media buying agencies“ in the U.S. 2012-2024
- Share of Target Circle Card in Target transactions in the U.S. 2023-2024
- Relevance of causes when deciding to buy from a brand in the U.S. 2022-2023
- IIoT sector's organic vs. paid CPL in the U.S. between 2021 and 2024
- Manufacturing industry's organic vs. paid CPL in the U.S. between 2021 and 2024
- Oil and gas industry's organic vs. paid CPL in the U.S. between 2021 and 2024
- Legal services industry's organic vs. paid CPL in the U.S. between 2021 and 2024
- Top areas needing to adjust to generational shifts for marketers in the U.S. 2023
- Leading uses of GenAI for content tasks among marketers in the U.S. 2024
- Top aspects of personalized experiences for CX experts & consumers in the U.S. 2024
- Distribution of U.S. consumers by how much they would pay for a loyalty program 2022
- B2B marketing data spending and annual growth in the U.S. 2020-2025
- Transportation and logistics' organic vs. paid CPL in the U.S. between 2021 and 2024
- Top challenges of LGBTQ+ inclusive marketing in the U.S. 2023
- CEOs' opinion on CMOs with short tenures in the U.S. 2021-2023
- Average memberships in loyalty programs in the U.S. 2022, by sector
- Rewards consumers expect in exchange for brand loyalty in the U.S. 2023
- Airline and cruise line advertising spending U.S. 2019-2021