Fashion online shop brands

Temu brand profile in the U.S.

Temu has quickly made a significant impact in U.S. online fashion retail, with high awareness levels among all generations. While there is potential for improvement in popularity, usage, and loyalty scores, the brand's buzz indicates further growth opportunities. Temu appeals to a broad demographic, with slight variations in values between users and non-users.

Brand KPI profile

A star on the rise in online fashion retail

Shortly after entering the market in 2022, Temu is making a significant impact in U.S. online fashion retail, boasting a high awareness level among the core audience. However, the brand's popularity, usage, and loyalty scores indicate there is room for further improvement. With a buzz score that suggests a considerable level of ongoing conversation and interest, TEMU is poised for growth.

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Details: United States; March 2024; online survey; 1,026 respondents who use fashion online shops; 18 to 64 years; Consumer Insights Brand KPIs

Generations

A chic marketing opportunity awaits Temu

Temu enjoys high awareness across all generations. Its popularity, however, varies significantly by age group. Generation Z and Generation X show the highest scores, while Baby Boomers lag far behind. This pattern extends to usage and brand loyalty. Buzz around the brand is consistently high across all generations, which may indicate a marketing opportunity for Temu to engage Millennial and Baby Boomer demographics more effectively.

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Details: United States; March 2024; online survey; 1,026 respondents who use fashion online shops; 18 to 64 years; Consumer Insights Brand KPIs

Life values

Temu users and non-users are more alike than different

Temu users and non-users in the US share similar values when it comes to important life aspects, with slight variations. Both groups prioritize having an honest and respectable life, with a slightly higher percentage among Temu users. Similarly, a happy relationship' is equally significant for both groups. Temu users, however, seem less invested in traditions compared to non-users. Overall, the differences are minimal, suggesting that Temu appeals to a broad demographic.

Published April 15, 2024