Ice cream brands

Cold Stone brand profile in the U.S.

Cold Stone Creamery scores a considerably high brand awareness among U.S. ice cream consumers, Millennials and Gen Z hold the most favorable opinion of the brand, showing promising growth potential. The brand's consumption rates align with loyalty and buzz indicators, with customers likely to spread positive word-of-mouth. Non-consumers prioritize safety and security, while consumers prioritize happy relationships and success.

Brand KPI profile

A recognizable brand with room for growth in consumer engagement

Cold Stone has a strong presence in the U.S. ice cream market, with nearly three-quarters of respondents recognizing the brand. However, its popularity and consumption rates lag behind significantly, indicating a potential gap between brand awareness and consumer engagement. While the brand's loyalty and buzz indicators are somewhat low, they align with its consumption rate, suggesting that Cold Stone's customers are loyal and likely to spread word-of-mouth.

Generations

Cold Stone and Millennials are a match

Millennials hold the most favorable opinion of Cold Stone Creamery, leading all generations in brand awareness, popularity, and loyalty. The younger Gen Z group follows closely in these categories, showing promising growth potential. In contrast, the Generation X and Baby Boomers reported less enthusiasm towards the brand, with lower levels of awareness and considerably lower consumption shares. The word-of-mouth surrounding the brand, indicated by the "Buzz", is remarkably high among the younger generations, indicating a positive trend for the future.

Life values

Important life aspects differ for Cold Stone consumers

Cold Stone ice cream consumers in the U.S. prioritize a happy relationship and success above other life aspects. Interestingly, non-consumers seem to place a higher value on safety and security, as well as leading an honest and respectable life. Having a good time and learning new things are also slightly more important for Cold Stone consumers.

Published April 9, 2024

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