Tiffany & Co. brand profile in the U.S.
Tiffany & Co. manages to reach both an outstanding brand awareness and brand popularity among jewelry owners in the U.S., with the number of Tiffany & Co. stores exceeding 300 shops worldwide. While being more recognized in older generations, Tiffany & Co. doesn’t fail to reach its audience within Gen Z and Millennials.
Were high end meets high brand awareness
Although the brand is considerably high end and high price, Tiffany & Co. manages to obtain an impressive brand awareness as well as a more than solid popularity above 50 percent among jewelry owners in the U.S. Considering the luxury aspect, it might come as a surprise that more than 30 percent of U.S. jewelry owners own a piece by Tiffany & Co.
Did anyone say Audrey Hepburn?
Tiffany & Co. reaches an outstanding brand awareness among jewelry owners from Gen X. The KPIs for recognition and popularity are far ehead for the older generations. Ownership KPIs reveal a different pattern with all generations scoring around 30 percent. When looking at Baby Boomers their brand loyalty and media buzz are far behind the younger generations.
Combine a happy relationship and success
Pun intended. To Tiffany & Co. customers, the most important things in life are a happy relationship and an honest and respectable life, followed by safety and security. Another aspect standing out is independence as U.S. Americans who do not own jewelry by Tiffany & Co. put higher importance on making their own decisions.
Published September 24, 2024
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