Ice cream brands

Ice cream brands ranked

Ben & Jerry's and Dairy Queen are the most popular ice cream brands in the U.S., scoring over 50 percent popularity each. The two brands also reach the highest brand awareness, followed by Baskin-Robbins, Breyer's, and Blue Bunny. Close behind, Häagen-Dazs also enjoys strong recognition. Meanwhile, Cold Stone, Kroger’s, Blue Bell, and Magnum are recognized by approximately two-thirds of consumers. Lesser-known brands like Meadow Gold and So Delicious, however, show there's still room to churn up awareness in this sweet sector.

Insights

Dairy Queen scores almost 90 percent in brand awareness
Ben & Jerry's and Dairy Queen are the most popular ice dream brands
Blue Bunny is on par with Ben & Jerry's in usage share

Brand awareness

A chilly competition for recognition

Dairy Queen, Ben & Jerry's, Baskin-Robbins, Breyer's, and Blue Bunny are the most recognized ice cream brands in the United States, with over 80 percent brand recognition each. Close behind, Häagen-Dazs also enjoys strong brand awareness. Meanwhile, Cold Stone, Kroger’s, Blue Bell, and Magnum are recognized by approximately two-thirds of consumers. Lesser-known brands like Meadow Gold and So Delicious, however, show there's still room to churn up awareness in this sweet sector.

Brand popularity

Ben & Jerry's and Dairy Queen win hearts

Ben & Jerry's and Dairy Queen are the most popular ice dream brands in the U.S., both liked by over 50 percent of consumers who know the brand, respectively. Breyer's, Blue Bunny, Baskin-Robbins and Blue Bell follow closely. The more niche brands such as So Delicious, Halo Top and Meadow Gold have the fewest admirers, with popularity scores below 30 percent among respondents who know them.

Brand usage

Ben & Jerry's on top, but it’s a close race

Ben & Jerry's is the leading ice cream brand consumed in the past 12 months by U.S. consumers who know them, closely followed by Blue Bunny and Dairy Queen. Brands like Blue Bell and Breyer's are also highly preferred. Häagen-Dazs ranks somewhat lower. Brands like Cold Stone and Baskin-Robbins, despite offering a unique in-store experience, show similar consumption rates to supermarket brands like Outshine or Turkey Hill.

Published March 28, 2024

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