Master trends, brands, and markets. With Consumer Insights you get access to all results of our exclusive surveys on brands and audiences. We provide you with the customer insights you need to make the right data-driven decisions for your business.
Must-Watch Consumer Trends 2025
Unlock the trends shaping tomorrow’s consumers. From AI-driven shopping to the rise of wellness, this whitepaper delivers the insights you need to stay ahead in 2025. Get ready to fuel your next big move.
Download nowTravel the world with our exclusive Global survey. Our data covers 50+ countries with up to 60,000 respondents per country.
Discover more than 500 industries and topics from the online and offline world. Collect a wealth of insights from the markets and audiences that are most important to you.
Our Brand KPI survey contains key performance indicators for over 10,000 brands. It’s the perfect tool for brand strategists, product managers, media planners and anyone interested in brand performance.
In addition to the Global survey and Brand KPIs, access more than 25 exclusive, in-depth surveys on trending topics and key industries.
Explore exclusive, representative 2024 Q4 survey data in our Consumer Insights tool, and understand your audience.
How we do our surveys and why you can trust the results.
Bolster your analysis by using simple tables and cross tables to get an intuitive understanding of your core target audience. Get the big picture and find the devil in the detail.
Tables are too dry for you? Make your analysis accessible and appealing and highlight your findings. Choose from a variety of visualization options, with just one click.
Apply advanced filtering options to focus your insights. Use our predefined target audiences or create your own multi-dimensional personas based on thousands of demographics, psychographics, lifestyles, and behaviors to choose from.
Compare consumer behavior by country or territory, and create time series across years for trend analyses.
Seamlessly integrate the results of your analysis into your workflow by exporting them as CSV. Or create and export PowerPoint presentations to efficiently share your insights.
Each brand profile provides you with actionable information from the most relevant brand KPIs, such as brand awareness, brand usage, and brand loyalty. Select a category and enjoy editorial insights on a whole range of top brands.
Understand what drives consumers.
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