Most popular smartphone brands in Germany 2024

We asked German consumers about "Most popular smartphone brands" and found that "Samsung" takes the top spot, while "ZTE" is at the other end of the ranking.
These results are based on a representative online survey conducted in 2024 among 5,731 consumers in Germany. Looking to gain valuable insights about smartphone customers across the globe? Check out our reports about consumers of smartphone brands worldwide. These reports offer the readers a comprehensive overview of smartphone users: who they are; what they like; what they think; and how to reach them.

Most popular smartphone brands in Germany as of December 2024

Characteristic	Share of respondents
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Number of respondents

5,731 respondents

Age group

18-64 years

Special properties

respondents who use a smartphone

Supplementary notes

During the survey, the question was phrased as follows: "What brand is your (primarily used) smartphone?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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