Purchase criteria for cars in Germany 2024

"Safety" and "Suitability for everyday use" are the top two answers among German consumers in our survey on the subject of "Purchase criteria for cars". Find this and more survey data on purchase criteria for cars in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Purchase criteria for cars in Germany as of September 2024

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Number of respondents

5,985 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these characteristics are especially important to you when you decide on a new car?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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