When asked about "Drivers of digital video or audio content purchases", most Canadian respondents pick "To access what I want whenever I want it" as an answer. 40 percent did so in our online survey in 2024. Find this and more survey data on drivers of digital video purchases in Canada in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.
Drivers of digital video or audio content purchases in Canada as of June 2024
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respondents who pay for digital video content, a TV subscription, digital music content, or podcasts
Supplementary notes
Multiple answers were possible.
During the survey, the question was phrased as follows: "Why do you pay for digital video content, a TV subscription (cable / satellite), digital music content, or podcasts?"
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Statista. (August 1, 2024). Drivers of digital video or audio content purchases in Canada as of June 2024 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/998612/drivers-of-digital-video-or-audio-content-purchases-in-canada
Statista. "Drivers of digital video or audio content purchases in Canada as of June 2024." Chart. August 1, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/998612/drivers-of-digital-video-or-audio-content-purchases-in-canada
Statista. (2024). Drivers of digital video or audio content purchases in Canada as of June 2024. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/998612/drivers-of-digital-video-or-audio-content-purchases-in-canada
Statista. "Drivers of Digital Video or Audio Content Purchases in Canada as of June 2024." Statista, Statista Inc., 1 Aug 2024, https://www.statista.com/forecasts/998612/drivers-of-digital-video-or-audio-content-purchases-in-canada
Statista, Drivers of digital video or audio content purchases in Canada as of June 2024 Statista, https://www.statista.com/forecasts/998612/drivers-of-digital-video-or-audio-content-purchases-in-canada (last visited August 25, 2024)
Drivers of digital video or audio content purchases in Canada as of June 2024 [Graph], Statista, August 1, 2024. [Online]. Available: https://www.statista.com/forecasts/998612/drivers-of-digital-video-or-audio-content-purchases-in-canada