We asked UK consumers about "Digital video purchases by brand" and found that "Netflix" takes the top spot, while "Mubi" is at the other end of the ranking. These results are based on a representative online survey conducted in 2024 among 2,872 consumers in the UK. Looking to gain valuable insights about consumers of various digital video platforms worldwide? Check out our reports about video-on-demand platforms worldwide. These reports offer the readers a comprehensive overview of users of digital video services: who they are; what they like; what they think; and how to reach them.
Digital video purchases by brand in the UK as of December 2024
respondents who spent money on digital video content
Supplementary notes
Multiple answers were possible.
During the survey, the question was phrased as follows: "Which of these video-on-demand providers have you used in the past 12 months as a paying customer?"
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Statista. (January 30, 2025). Digital video purchases by brand in the UK as of December 2024 [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/forecasts/997803/digital-video-purchases-by-brand-in-the-uk
Statista. "Digital video purchases by brand in the UK as of December 2024." Chart. January 30, 2025. Statista. Accessed March 11, 2025. https://www.statista.com/forecasts/997803/digital-video-purchases-by-brand-in-the-uk
Statista. (2025). Digital video purchases by brand in the UK as of December 2024. Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/forecasts/997803/digital-video-purchases-by-brand-in-the-uk
Statista. "Digital Video Purchases by Brand in The Uk as of December 2024." Statista, Statista Inc., 30 Jan 2025, https://www.statista.com/forecasts/997803/digital-video-purchases-by-brand-in-the-uk
Statista, Digital video purchases by brand in the UK as of December 2024 Statista, https://www.statista.com/forecasts/997803/digital-video-purchases-by-brand-in-the-uk (last visited March 11, 2025)
Digital video purchases by brand in the UK as of December 2024 [Graph], Statista, January 30, 2025. [Online]. Available: https://www.statista.com/forecasts/997803/digital-video-purchases-by-brand-in-the-uk