Most used eHealth tracker / smart watches by brand in the UK 2024

With 46 percent, Apple is the most popular brand for personal smart watches and eHealth or fitness trackers among UK consumers. In second place follows Fitbit with 27 percent of respondents. These results are based on a representative online survey conducted in 2024 among 1,717 consumers in the UK. Find this and more survey data on most used eHealth tracker / smart watches by brand in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Most used eHealth tracker / smart watches by brand in the UK as of September 2024

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Number of respondents

1,717 respondents

Age group

18-64 years

Special properties

respondents who use fitness trackers, smartwatches with fitness function, motion trackers or sleep tracking systems

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What brands are your personal smart watches / fitness trackers?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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