Most used search engines by brand in the U.S. 2024

Published by
Umair Bashir,
Jan 30, 2025
We asked U.S. consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Yandex" is at the other end of the ranking.
These results are based on a representative online survey conducted in 2024 among 5,074 consumers in the United States.

Most used search engines by brand in the U.S. as of December 2024

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Source

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Number of respondents

5,074 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which search engines have you used in the past 4 weeks?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Statistics on " Search engines: alternatives to Google "

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Overview

4

Benchmark

7

Google in perspective

7

U.S. alternatives

8

Regional alternatives

8

Focus alternatives

6

Consumer trends

7

Further related statistics

13

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Topics

Online search market in the United StatesOnline search usage in IndiaOnline search market worldwideSearch engines in ChinaOnline search market in the United Kingdom
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