In 2018, market leader zalando.pl generated 538,7 million U.S. dollars via the sale of fashion articles in Poland. The online store bonprix.pl was ranked second with a revenue of 202,9 million U.S. dollars.
Most popular online stores in the fashion segment in Poland in 2018, by e-commerce net sales
(in million U.S. dollars)
The e-commerce market category “Fashion” includes the online trade of articles of clothing (for men, women and children), shoes and shoe care products (e.g. cleaning products) as well as accessories and bags (e.g. hats, scarves, gloves and leather bags, suitcases, purses and briefcases). Dedicated outdoor and sports clothing, outdoor and sports shoes as well as baby’s clothes are part of other categories (see: “Toys, Hobby & DIY”).
The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the e-commerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
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ecommerceDB.com. (June 7, 2019). Most popular online stores in the fashion segment in Poland in 2018, by e-commerce net sales (in million U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/forecasts/988468/top-online-stores-poland-fashion-ecommercedb
ecommerceDB.com. "Most popular online stores in the fashion segment in Poland in 2018, by e-commerce net sales (in million U.S. dollars)." Chart. June 7, 2019. Statista. Accessed December 30, 2024. https://www.statista.com/forecasts/988468/top-online-stores-poland-fashion-ecommercedb
ecommerceDB.com. (2019). Most popular online stores in the fashion segment in Poland in 2018, by e-commerce net sales (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/forecasts/988468/top-online-stores-poland-fashion-ecommercedb
ecommerceDB.com. "Most Popular Online Stores in The Fashion Segment in Poland in 2018, by E-commerce Net Sales (in Million U.S. Dollars)." Statista, Statista Inc., 7 Jun 2019, https://www.statista.com/forecasts/988468/top-online-stores-poland-fashion-ecommercedb
ecommerceDB.com, Most popular online stores in the fashion segment in Poland in 2018, by e-commerce net sales (in million U.S. dollars) Statista, https://www.statista.com/forecasts/988468/top-online-stores-poland-fashion-ecommercedb (last visited December 30, 2024)
Most popular online stores in the fashion segment in Poland in 2018, by e-commerce net sales (in million U.S. dollars) [Graph], ecommerceDB.com, June 7, 2019. [Online]. Available: https://www.statista.com/forecasts/988468/top-online-stores-poland-fashion-ecommercedb
