Brand loyalty towards baby diapers in the U.S. 2017

Published by
Alexander Kunst,
Dec 23, 2019
This statistic shows the results of a survey conducted in the United States in 2017 on the brand loyalty towards disposable baby diapers. Some 13 percent of respondents stated that they buy different products/brands of baby diapers every time.
The Survey Data Table for the Statista survey Baby Care in the United States 2017 contains the complete tables for the survey including various column headings.

Regarding disposable baby diapers, do you especially try to stick to your brand or product type?

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Number of respondents

494 respondents

Age group

18 years and older

Special properties

U.S. online population; persons who are responsible for purchase decisions in their household; birth of the youngest child is not earlier than 2014 (max. 4 years old); respondents who use disposable diapers for their baby

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