France: hotels penetration rate 2020-2029

The penetration rate in the 'Hotels' segment of the travel & tourism market in France was forecast to continuously increase between 2024 and 2029 by in total 4.8 percentage points. After the ninth consecutive increasing year, the penetration rate is estimated to reach 45.69 percent and therefore a new peak in 2029. Notably, the penetration rate of the 'Hotels' segment of the travel & tourism market was continuously increasing over the past years.

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Penetration rate of the hotels market in France from 2020 to 2029

Characteristic	User penetration rate
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Hotels market includes hotels and professionally-run guest houses. These accommodations can be booked directly via the providers website, through a tour operator, a travel agency, an online travel agency (OTA), or by telephone.

Additional Information:

The main performance indicators of the Hotels market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues. Users represent the aggregated number of guests. Each user is only counted once per year. Well-known providers are Hotels.com, trivago, and Booking.com.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

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