Number of users in the Online Travel Booking market in Europe in 2023

This statistic presents the number of users in the Online Travel Booking segment in Europe* in 2017, and provides a forecast thereof until 2023. The number of users in the Online Travel Booking market in Europe* is expected to increase to 171,8 million in 2023. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Number of users in the Online Travel Booking market in Europe* from 2017 to 2023

Characteristic	Number of users in million
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Supplementary notes

The online travel booking segment contains package holidays, hotel stays and private vacation rentals. The segment Online Travel Booking contains all travels booked online, independent of whether the travel is booked directly via a providers' website or through an online travel agency (OTA). The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. Users represent people who booked travels, independent of the number of travelers.
Not included are offline bookings, made in a travel agent’s office or by telephone. A prerequisite for this segment is an online checkout process.

*Regions only include countries listed in the Digital Market Outlook

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