Average revenue per online user for Dating Services in Europe 2028

In 2028, the ARPU is forecast to significantly decrease in all segments compared to the previous time point. Concerning the three selected segments, the segment Matchmaking has the largest ARPU with 69.41 U.S. dollars. Contrastingly, Online Dating is ranked last, with 7.57 U.S. dollars. Their difference, compared to Matchmaking, lies at 61.84 U.S. dollars.

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Forecast of the average revenue per online user for Dating Services in Europe from 2021 to 2028 (in U.S. dollars)

Characteristic	Matchmaking	Casual Dating	Online Dating
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet. This includes the focused search for life partners, flirts, or sexual partners. Both dating portals and apps are incorporated into the examination.

The Matchmaking market contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms. The market of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two examples are Tinder and Bumble, these platforms focus on casual contacting and easy flirting among their members. Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships.Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

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