Smart Home penetration rate per segment in Germany 2028

The household penetration rate is forecast to experience significant growth in all segments in 2028. This reflects the overall trend throughout the entire forecast period from 2020 to 2028. It is estimated that the indicator is continuously rising in all segments. In this regard, the Control & Connectivity segment achieves the highest value of 110.83 percent in 2028.

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Smart Home penetration rate per segment forecast in Germany from 2020 to 2028

Characteristic	Control & Connectivity	Comfort & Lighting	Home Entertainment	Smart Home	Energy Management	Smart Appliances	Security
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Supplementary notes

Data provided by Statista Market Insights are estimates.

The Smart Home market constitutes the sale of networked devices and related services that enable home automation for private end users (B2C). Considered are devices that are connected directly or indirectly via a so-called gateway to the Internet. Their main purposes are the control, monitoring and regulation of functions in a private household.

The remote control and monitoring of individual devices and, if applicable, their direct communication with one another (Internet of Things), is an essential component of intelligent home automation. Therefore, services which are necessary for the maintenance or control of the household network are also considered, e.g. subscription fees for control apps or external monitoring services.

Devices whose primary function is not the automation or remote control of household equipment, e.g. smartphones and tablets, are not included here. Similarly, devices that relate to household connection and remote control only to a limited extent, such as smart TVs, are not included either.

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