Smart Home penetration rate per segment in the Netherlands 2028

The household penetration rate is forecast to experience significant growth in all segments in 2028. This reflects the overall trend throughout the entire forecast period from 2020 to 2028. It is estimated that the indicator is continuously rising in all segments. In this regard, the Energy Management segment achieves the highest value of 129.1 percent in 2028.

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Smart Home penetration rate per segment forecast in the Netherlands from 2020 to 2028

Characteristic	Energy Management	Smart Home	Comfort & Lighting	Security	Home Entertainment	Smart Appliances	Control & Connectivity
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Supplementary notes

Data provided by Statista Market Insights are estimates.

The Smart Home market constitutes the sale of networked devices and related services that enable home automation for private end users (B2C). Considered are devices that are connected directly or indirectly via a so-called gateway to the Internet. Their main purposes are the control, monitoring and regulation of functions in a private household.

The remote control and monitoring of individual devices and, if applicable, their direct communication with one another (Internet of Things), is an essential component of intelligent home automation. Therefore, services which are necessary for the maintenance or control of the household network are also considered, e.g. subscription fees for control apps or external monitoring services.

Devices whose primary function is not the automation or remote control of household equipment, e.g. smartphones and tablets, are not included here. Similarly, devices that relate to household connection and remote control only to a limited extent, such as smart TVs, are not included either.

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