Major appliance manufacturing revenue in the U.S. 2010-2022

Whirlpool and AB Electrolux dominated the U.S. home appliance market in 2013, with shares of around 40% and 24% respectively. The situation has changed considerably over the last decade with Samsung and LG Electronics now not only ruling the U.S. but also the global market, with Haier being another major player. These companies control much of the revenue generation in the market, with their brand image and the intrinsic capital intensive nature of the industry, making it difficult for new players to enter the market.

Revenues related to appliance manufacturing in the U.S. are expected to increase from 18.9 billion U.S. dollars in 2017 to 20.5 billion U.S. dollars by 2023. Cooking appliances, home laundry appliances and dishwashers are the three largest categories in this segment.

Global industry witnessing much consolidation

The global major home appliance industry continues to witness much consolidation within the top 10 companies which were responsible for over 65% of total unit shipments in 2017. This is primarily because major players are looking to not only expand their geographical footprint but enter into new segments and inorganic growth is a proven strategy to achieve that. A recent example is Chinese company Hisense Group’s acquisition of Slovenian appliance manufacturer Gorenje; a deal that also had Haier Group, Midea Group and Hefei Meiling in the running.