Familiarity with luxury cosmetics brands in the U.S. 2018
What are the leading beauty manufacturers in the world?
The global beauty market is forecasted to reach a value of over US$740 billion in 2020, with skin care being one of the biggest segments of this industry. This is good news for brands like L'Oréal which was the leading beauty manufacturer as of revenue worldwide in 2019. The French cosmetic company recorded earnings of US$30.8 billion that year, followed by Unilever with a revenue of some US$23.6 billion.
Estée Lauder ranked number three considering its revenues, a major portion of which was generated in the European, Middle Eastern, and African region, as of 2019. The American multinational corporation has seem to been working very hard to maintain its relevance in the global beauty market as it spent US$202 million on R&D in 2019.