This statistic presents a ranking of the most popular online stores in Germany in the home appliances segment in 2018, sorted by annual net e-commerce sales.
In 2018, market leader amazon.de generated 1,1 billion U.S. dollars via the sale of home appliances in Germany. The online store otto.de was ranked second with a revenue of 213,3 million U.S. dollars.
Most popular online stores in the home appliances segment in Germany in 2018, by e-commerce net sales
(in million U.S. dollars)
The e-commerce market category “Home Appliances” covers the online sale of long-lived electronic home appliances. These are, for example, major domestic appliances “white goods” such as washing machines, dishwashers, refrigerators, or washer-dryers. Furthermore, the online sale of small domestic appliances such as coffee machines, espresso machines, food processors, microwaves and vacuum cleaners belong to this market category.
The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the e-commerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
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ecommerceDB.com. (June 7, 2019). Most popular online stores in the home appliances segment in Germany in 2018, by e-commerce net sales (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/forecasts/871125/top-online-stores-germany-home-appliances-ecommercedb
ecommerceDB.com. "Most popular online stores in the home appliances segment in Germany in 2018, by e-commerce net sales (in million U.S. dollars)." Chart. June 7, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/forecasts/871125/top-online-stores-germany-home-appliances-ecommercedb
ecommerceDB.com. (2019). Most popular online stores in the home appliances segment in Germany in 2018, by e-commerce net sales (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/forecasts/871125/top-online-stores-germany-home-appliances-ecommercedb
ecommerceDB.com. "Most Popular Online Stores in The Home Appliances Segment in Germany in 2018, by E-commerce Net Sales (in Million U.S. Dollars)." Statista, Statista Inc., 7 Jun 2019, https://www.statista.com/forecasts/871125/top-online-stores-germany-home-appliances-ecommercedb
ecommerceDB.com, Most popular online stores in the home appliances segment in Germany in 2018, by e-commerce net sales (in million U.S. dollars) Statista, https://www.statista.com/forecasts/871125/top-online-stores-germany-home-appliances-ecommercedb (last visited December 21, 2024)
Most popular online stores in the home appliances segment in Germany in 2018, by e-commerce net sales (in million U.S. dollars) [Graph], ecommerceDB.com, June 7, 2019. [Online]. Available: https://www.statista.com/forecasts/871125/top-online-stores-germany-home-appliances-ecommercedb
