Parents' Ways of becoming aware of new STEM toys in the U.S. 2018

Published by
Alexander Kunst,
Jan 6, 2020
This statistic shows the results of a survey conducted in the United States in 2018 on ways of becoming aware of new STEM toys. Some 46 percent of respondents stated that they become aware of new STEM toys because their children talk about them.
The Survey Data Table for the Statista survey Toys and Games in the U.S. - Purchase Criteria, Card and Board Games, elec. Toys & Devices, STEM-Toys 2018 contains the complete tables for the survey including various column headings.

How do you become aware of new STEM toys?

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Number of respondents

902 respondents

Age group

18 to 64 years

Special properties

parents who have children below 14 years in their household; respondents who buy STEM toys

Supplementary notes

Multiple answers were possible.

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Global overview

5

Latin American overview

5

Mexican overview

8

Segments

6

International Trade

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Consumer behavior

5

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