Awareness of manufacturers of models, building and construction toys in the U.S. 2018

Published by
Alexander Kunst,
Jan 6, 2020
This statistic shows the results of a survey conducted in the United States in 2018 on the brand awareness of manufacturers of models, building and construction toys. Some 64 percent of respondents stated that they are familiar with the brand Mega Blocks.
The Survey Data Table for the Statista survey Toys and Games in the U.S. - Brands, Trends, Retailer, Channels, Expenses 2018 contains the complete tables for the survey including various column headings.

For which of these manufacturers/brands of models, building and construction toys are you at least familiar with the name?

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Number of respondents

1,036 respondents

Age group

18 to 64 years

Special properties

parents who have children below 14 years in their household

Supplementary notes

Multiple answers were possible.

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Statistics on " Mattel (Barbie) "

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Other statistics that may interest you Mattel (Barbie)

Overview

5

Financial results

8

Key figures

4

Barbie & other Mattel brands

8

Competitors

5

Impact of Barbie

3

The Barbie Movie

7

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Topics

Toy industry in the U.S.Video game industrySporting goods industry in the U.S.Sporting goods in CanadaToy industry in Canada
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