Global: top online stores by net sales 2023

Amazon.com leads the global e-commerce market, boasting a worldwide revenue of 138.9 billion U.S. dollars in 2023, closely followed by jd.com at 115.8 billion dollars. Walmart.com secures the third position with approximately 65 billion in revenue, while Apple's D2C channel ranks as the fourth-largest online store globally, achieving net sales of 47.2 billion that year.

For an extended ranking as well as rankings in specific product categories or countries please visit ecommerceDB.com. The eCommerceDB provides detailed information for over 30,000 online stores in more than 50 countries, including detailed revenue analytics, competitor analysis, market development, marketing budget, and interesting KPIs, such as traffic, shipping providers, payment options, social media activity and many more.

Top online stores worldwide in 2023, by e-commerce net sales (in billion U.S. dollar)

Characteristic	E-commerce revenue in billion U.S. dollar
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Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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