Popular types of online shops in Poland 2017
Online multi-brand platforms such as amazon.com were the most popular types of online shops in Poland in the course of 2017: 52 percent of inhabitants surveyed (aged 18 to 64) purchased something from these shops during that period. Other popular online shops according to the respondents in Poland included online marketplaces (such as ebay.com), online mono-brand stores, and online mass merchants.
Overview of e-commerce market in Poland
In 2018, the revenue generated from e-commerce sector in Poland amounted to almost 8.4 billion U.S. dollars. This figure is projected to increase up to US$15.1 billion by 2023. Consumers aged from 15 to 79 years old shop online for various reasons in Poland, but, as of 2019, the main incentive is that the prices are generally lower on the online marketplaces as compared to their brick-and-mortal counterparts. In that year, more than half of the consumers surveyed in Poland shopped online.
Leading online shops in Poland
Allegro was the most popular online platform in Poland in 2019, based on the number of users. Consumers surveyed in that year purchased various products from this e-commerce platform; however, shoes were the best-selling products on Allegro. The Polish online e-commerce platform is also one of the most popular e-commerce platforms in the world in 2020.
Overview of e-commerce market in Poland
In 2018, the revenue generated from e-commerce sector in Poland amounted to almost 8.4 billion U.S. dollars. This figure is projected to increase up to US$15.1 billion by 2023. Consumers aged from 15 to 79 years old shop online for various reasons in Poland, but, as of 2019, the main incentive is that the prices are generally lower on the online marketplaces as compared to their brick-and-mortal counterparts. In that year, more than half of the consumers surveyed in Poland shopped online.
Leading online shops in Poland
Allegro was the most popular online platform in Poland in 2019, based on the number of users. Consumers surveyed in that year purchased various products from this e-commerce platform; however, shoes were the best-selling products on Allegro. The Polish online e-commerce platform is also one of the most popular e-commerce platforms in the world in 2020.
