Digital video purchases in India 2024

When asked about "Digital video purchases", 40 percent of Indian respondents answer "Yes, on downloads". This online survey was conducted in 2024, among 4,028 consumers.
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Digital video purchases in India as of March 2024

Characteristic	Share of respondents
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Number of respondents

4,028 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Have you spent money on digital video content in the past 12 months?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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